01 — Project Information
Freightliner's brand campaign message, "Here's to Those," showcases its commitment to its customers.
02 — Creative Process
Starting with storyboards, Ignite and Freightliner communicated the most effective way to plan an on-location shoot of the new truck.
03 — Strategy
By utilizing the photos and videos from the project shoot, we were able to make a series of photo and video posts to raise awareness of the Fifth Gen Cascadia.
Copywriting Samples - Instagram Captions
@freightlinertrucks: Discover unmatched efficiency and comfort with the Fifth Generation Cascadia from Freightliner. With advanced aerodynamics, superior fuel economy, and cutting-edge safety features, this truck is designed to elevate your fleet's performance. Its customizable design ensures that it fits your fleet business, making it the ultimate choice to help maximize uptime.
@freightlinertrucks: When you choose the Fifth Generation Freightliner Cascadia, you’re backed by Freightliner’s extensive dealer network, ensuring you’re never far from the support you need. Whether routine maintenance or unexpected repairs, [Dealership name] and our dedicated team are here to keep your truck—and your business—moving forward.
@freightlinertrucks: Beauty and efficiency are in the details. The Fifth Generation Cascadia features components designed to reduce drag and enhance visibility, as well as integrated Detroit powertrain options that optimize fuel economy. Here’s to those wanting more out of every turn.
03 — Results
"The social and the digital hit perfectly." -Freightliner Team
+45%
Impressions
+21%
Link Clicks