M1 Concourse

01 .Project details

The agency I work at was tasked with increasing ticket sales for an annual festival that the client hosts.

02.Creative process

Using assets M1 already had, I was tasked with creating graphics and videos to help promote the event. Clips ranged from previous events to photos from the site throughout the summer months.

03.Results

With the agency focusing on increasing traffic to the website and increasing conversions, we saw a large amount that even exceeded agency projections.

Top Performing Videos

445 Purchases

Value: $14.1K

(7-day click, 1-day view)

4.6MM

Impressions

Projected: 3 - 4.5MM

43.6K

Link Clicks

Projected: 18.4 - 28.3K