01.Project details
The goal was to increase impressions and engagement on the client’s existing Instagram, Pinterest, TikTok, and Facebook accounts.
02.Creative process
As the lead content producer on the OBX channel for two years, my primary objective was to ideate, create content and copy, and revamp some of the visual elements on the OBX's social media sites.
Copywriting Samples Across Social Accounts
@theouterbanksnc: Have you tried building a beach fire? Learn from @nationalparkservice Ranger Alisa H. as she shares how to get a fire permit and safely build and put out your beach fire when on the Cape Hatteras National Seashore.
@theourterbanksnc: Raise your hand if you'd rather be here this second. ✋
@theouterbanksnc: Ever visit the Sea Turtle Assistance and Rehabilitation (STAR) Center at the @ncaquariumri? Take a look at some of the behind-the-scenes things they're doing for our underwater friends.
Short From Videos From the Island
Beach Accessibility
Short, social interview with a local Park Ranger on how those with movement disabilities can still access the OBX's beaches.
NEST Volunteers
Learn from the volunteers about NEST and how they help protect sea turtles.
OBX Fire Safety
A Park Ranger describes a summarized version of the rules and regulations for fires on the OBX.
Extreme Sports
Having a local kitesurfing and wing foiling instructor share knowledge on the sports, how to get involved, and some tips.
03.Results
110% Increase
Website Traffic
59% Increase
Impressions
+14% Increase
Conversions