The client, a company that created an innovative cereal cup, needed a video they could run as an ad on Amazon.
The goal was to introduce consumers to this novel concept and drive purchases by quickly highlighting the key benefits.
Because the ad would autoplay without sound while users shopped, I needed to create content that worked silently and remained clear at any point in the runtime.
I wrote the script for this video, and I'm proud to say that the team and I hit on the client's goals and helped take their Amazon storefront to the next level.