Desktop Punching Bag
The sales experience lasts beyond the sale.
My company decided to pivot one of our products, the Desktop Punching Bag, to be white-labeled which meant we needed to design our own packaging. My part of the project was to write copy to fit into the chosen design.
A standard specs and features list would have sufficed, but I saw this as an opportunity to inject our unique tone into the final stage of the consumer experience.
