Based on my research in platform analytics, a video has about two seconds to hook a viewer before they swipe away.
With that in mind, I wrote this candy ad by building from a jarring initial visual. I then used our brand's comedic tone to maintain retention throughout the piece, which enabled me to naturally incorporate the product information into the video's flow.
The result was our most successful ad of the year. It accumulated over 90 million organic views on YouTube alone, and quickly propelled the product into our best sellers category.
