^{Did Part - Time Instagram Project for @lefka.co, a Craft Leather Local Brand with Premium Quality and design, Provide needs of fashion Leather} 

^{My scope of work:}

• Development of a social media plan and calendar

• Research trends about fashion leather

• Manage Social media's daily activities and maintain daily campaign

PROJECT RESULT

Tiktok Shop Optimization

• Maintain and create daily promotional short-video content on multiple Tiktok Shop Hui Huang Media or Client brand accounts.

• Contact and Engage Celeb Tiktok to do Partnership and collaborate in Affiliation ways with Tiktok Shop Hui Huang Media

• Monitoring Live Streaming and directing promotional short-video content of Celeb Tiktok by linking the product links to Hui Huang Media's Tiktok Shop account

• Push up and monitor the income of members and Celeb Tiktok

• Helping the Verification and activation process of Tiktok Shop account

Strategist & analyst

• Build a social media strategy through audience identification, competitive research, or hype content, and use it to ensure the strategy is achieving its goals.

• Create monthly editorial calendars and schedules.

Content Action Plan

• Proposes creative ideas and searches for references on product content and images.

• Editorial and design for content needs are based on product personas to increase the engagement potential rate by using software and web design.

Social Media Management

• Manage Social Media daily activities and maintain daily campaign (Tiktok, Instagram, Facebook Page)

• Monitoring digital conversations and providing community service

• Track and analyze high volume of Social Media uploads 

• Evaluate the effectiveness of content, to increase the Engagement Potential rate

Marketplace Optimization

• Manage the product catalog on E-Commerce by uploading products and providing descriptions (Tokopedia, Shopee).

• Take care of online merchants: registration, uploading products, adding descriptions, and creating promotions (Gobiz, Grab Merchant, ShopeeFood).

• Handle E-Commerce channels, serving the needs of customers with better information, complaints, requests for related products, and customer service.

KOL Campaign

• Using social media tools and trackers such as Google Analytics and KOL Social Media Insight to achieve social media presence and performance goals (Instagram, TikTok, and Facebook)

• Contact Endorsment Talent and Paid Promote collaboration

• Made a Memorandum of Understanding (MUO) or other related contract

E-Commerce Optimization

• Manage the day-to-day activities of 3 E-Commerce Channels (Shopee, Tokopedia, and Bukalapak).

• Providing customer support means serving the needs of customers with better information, complaints, requests for related products, and customer service.

• Contribute to the smooth operation of the company's administration through timely data input and integration.

• Regular sanity checking of the catalog, correcting product pricing, and liaising with the warehouse on stock issues

• Set up more than 15 shipping products per day throughout Indonesia through timely delivery to ensure user satisfaction.

Online Shop Management

• Research trends about FnB and development content action plans

• Handle Instagram uploads and admin

• Leading business with a turnover of IDR 850k per month and successfully marketing and selling three types of menus online to dozens of customers.

• Be at the forefront of customer service by actively handling more than 10 menu orders per week.

• Responsible for the packaging and shipping of product goods throughout the Greater Jakarta area through timely delivery to ensure user satisfaction.

Social Media Analyst & Strategist

Build and execute social media strategy and campaigns through audience identification, competitive research / hype content and use the information to ensure the social media strategy is achieving its goals

Digital Marketing

Handle Social Media campaigns and mantain day-to-day activities, monitoring online conversations, do collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.