I'm Trinh, and I'm here to help you create meaningful connections with your customers by crafting memorable copy!

It fascinates me that emotions greatly influence and, in many cases, even determine customer decisions. As more and more consumers are making choices based on a brand’s mission and vision, telling compelling stories and having a powerful brand narrative is critical. And it just happens that storytelling is my specialty.

I help businesses turn their first-time visitors into potential leads through well-crafted copy. I have my principles and stick to these three basic steps to get the job done right:

1. Empathize to define the pain point & needs

2. Find the sweet spot (Personal Story - Business Story - Customer Story)

3. Communicate the value and personalize the experience

I'm rooted in the customer-first philosophy. I start with the customer and work backward to the copy. My experience in start-ups and agencies also helps me build an agile mindset. I know the value of speed, rationale, and results when developing content for clients. On the other side, my corporate experience offers me a better understanding of the business perspective.

My creativity is a combination between literature & technology. I majored in British-American Culture & Literature and earned my certificate in UIUX Design in CoderSchool. I used the technical approach & methods (Design Thinking, MVP, Sprint) to craft my piece to make sure it has a perfect balance between emotion and logic.

Thank you for taking a moment out of your day to get to know me. I'd love to return the favor. Let's connect!