In which situations and tasks can I be helpful to you?
You are facing the challenge of rapid growth, scaling up, and transformation of business.
Your market and company is in a state of change or transformation.
You are about to enter new markets, customer segments or launch new products.
Your marketing and communications functions are disproportionate to your new business objectives.
May be, it is your specific situation
“
The greatest danger in times of turbulence is not the turbulence itself, but to act with yesterday's logic.
― Peter Drucker
Career highlights
13 years of International experience
7 years of Brand marketing experience
6 years of Integrated Media planning at OMD global agency
tailored to diverse markets from growth-stage companies to Fortune 500
Winner of Effie Awards 2019, Tagline 2019
Twice The Best Employee of the Year, Sberbank, Volkswagen
Competencies
Brand and Communication Strategies
Content Marketing
Integrated Marketing Campaigns
Account Based Marketing
Digital marketing
I'm in love with
Brands in their changing stage
Customer discovery
Push boundaries in creative way to achieve ambitious goals
What are my competences?
Proficient in using data to analyze market trends and audience preferences, leveraging insights for strategic decision-making.
Integrated campaign management across inbound and outbound, paid and organic, online and offline channels, events, partnerships, and sales enablement
Brand positioning development and execution through omni-channel campaigns.
Creative and Content communication strategy
Developing and maintaining relationships with key media outlets and opinion leaders
Budget planning and forecasting, ensuring efficient allocation and utilization of resources
Cross-functional project management - internal departments (Sales, R&D, Performance) and external (media, creative, research partners, agencies)
Local and virtual team leadership
Accomplishments
Senior Innovations Media manager, Sberbank-Technologies
50% reduction in ave registration costs via integrating MAC-addresses technology (Tagline Award, Bronze);
Determined a budget of $30 million+ and marketing targets for Sberbank and its 12 affiliated companies with 12% deflation in TV advertising costs;
19% increase of Market Share via Visa card for the 2018 FIFA World Cup partnership program
Head of Brand, Evotor, Sberbank-Technologies
New Brand became №2 in brand awareness -ToM 25%, BA 61% in one year
Increased market share to 21% up from 6%
Effie Award 2019 "The most fast-growing start up for a new audience"
Senior Brand Manager, Gett
Developed and launch Brand communication strategy, 20% increase in brand awareness and a 13% increase in user conversion rates.
Global Brand manager, Vividme Art LLC
Established a new art e-commerce startup
Formed the product portfolio of more than 250 artworks, base of 5,000 active clients