Making complex financial topics simple
In my current role, I write articles on topics like stock order types, CD laddering, and income volatility.
I simplify complex concepts, making them easy to understand, while also integrating SEO, content strategy, and stakeholder feedback.
The result is engaging, informative content with CTAs that direct readers to the company’s financial solutions.
BILDIT Commerce articles
Project background
BILDIT Commerce tasked me with creating content to drive organic traffic to their website.
Creative process
For each article I...
1. Generated a relevant topic idea
2. Researched and compiled sources
3. Wrote the article
4. Posted to social media to drive website traffic
Final results
+ Contributed to 344% increase in user activity on BILDIT's website
+ Contributed to a 1,800+% increase in followers on social media
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“Ashley has been a great asset to our team. She's helped us amp up our social presence and drive traffic to our site. She's a writer who goes above and beyond.”
― Ryan Terry, President, BILDIT Commerce
