Vanguard
Senior Strategic Copywriter | May 2023 - Present (Malvern, PA)
Creates messaging macro-strategy for offerings like Vanguard Personal Investor and Vanguard Wealth Management
Writes copy for articles, emails, CTV ads, direct mail, conferences, and more
Presents work to stakeholders and fellow crew members in audiences of 100+
Directs other writers in implementing messaging strategies and creating cohesive campaigns
Develops our team's AI usage capabilities through data collection, research, and peer education
Acts as a consultant for technologists to help integrate AI with copy libraries
Balances feedback from strategists, stakeholders, and creative directors
Manhattan Strategies
Storytelling Associate | 2022 - 2023 (Remote)
Wrote copy for Fortune 100 executives and companies
Elevated digital content by applying a public relations lens
Strategized and collaborated with design team to create dynamic, cohesive storytelling
Organized quantitative reports and communicated with clients
BILDIT Commerce LLC
Copywriter | 2021 - 2022 (Remote)
Wrote copy for social media (LinkedIn, Instagram), web, lead generation sequences, and email
Managed company blog
Developed strategic marketing plans for campaign lifecycles
Oversaw agency projects including video development
The Bar Exam Mentor
Community Manager | 2020 - 2021 (Remote)
Wrote copy across email, web, and social media, contributing to 274% growth in sales
Managed social media, growing follower counts by the thousands
Increased online engagement with strategic community management
Grey State Apparel
Copywriter | 2018 - 2020 (New York, NY)
Created copy for ecommerce, social media, and emails
Developed marketing campaigns and brand messaging
Bucknell University
Master of Fine Arts in English
Major: English with Creative Writing concentration
Minors: Art entrepreneurship, Film and Media Studies
Scholarship: Arts Merit Scholarship for Creative Writing