Building messaging macro-strategy
In my current role, I tell our company's story by creating cohesive cross-channel messaging platforms.
From big idea to laser-focused content
Brainstorming
Together with designers and strategists, I find new ways to tell a product's story.
Creating
I create copy for social, video, email, and touch-points in between. I work closely with designers so the words and the pictures jive.
Refining
Through an iterative process, I develop final content that makes everyone happy. That means presenting to creative directors, stakeholders, and our legal team.
Sharing
The platform informs all other communications for its product. I craft an implementable toolkit, guide other writers, and present to crew members in audiences of 100+.
HOMEPAGE BANNER FOR GREY STATE APPAREL
ABOUT STATEMENT FOR GREY STATE APPAREL
"OUR IMPACT" PAGE FOR GREY STATE APPAREL
"OUR IMPACT" PAGE FOR GREY STATE APPAREL