Hi, I’m Nicole Macias, Copywriter.

OMW to speak at a sustainable fashion event during Black Climate Week

I am an L.A. based writer, editor, and sustainable fashion advocate.

Your go-to copywriter and tone of voice expert! I help businesses & brands find their voice, tell their story, and spread their message. Uplifting marginalized voices and getting brand recognition through engaging and thought provoking copy is my favorite challenge.

I love working with and supporting underrepresented voices and communities.

Bilingual in English & Spanish

EMAIL MARKETING CAMPAIGNS

Catchy headlines that will keep your readers engaged and that open rate up—with site and paid assets to match.

For the Denim Obsessed

An email and SMS denim campaign.

Tinsel Toes

An email campaign featuring a new holiday inspired Mary Jane in premium leather, includes site and paid assets.

Honey, We Shrunk The Studio Bag

An email campaign for a new, luxury purse, includes site assets.

Show Us Your Knits

An email and homepage campaign featuring a new line of luxury sweaters.

Social Media Magic

A purse under the tree is what we wanna see.

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We're not sure what took you so long either, but we're glad you are here.

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Stepping out in SuperFuzz has been known to unlock main character energy.

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In a situationship with Mary Jane, SuperFuzz, and Merino Wool.

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Legs for days, outfitting options for years.

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10/10 We'd be okay if these were our forever ghost outfits.

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STORYTELLER

I love connecting through storytelling. Sharing difficult emotions and life experiences with language anyone can relate to. You know what I’m sayin’?

For the Culture: Translatin@ Coalition

An interview with Translatin@ Coalition CEO Bamby Salcedo.

For the Culture: Black Girl Environmentalist

An interview with Black Girl Environmentalist LA hub leaders T’Essence Minnitee and Unique Vance.

For the Culture: Violence Intervention Program

An interview with Chamela Martinez, the Digital Outreach Specialist at Violence Intervention Program.

Ya'll Need Some Feng Shui Up In This Bitch

A blog post about the healing powers of plants.

So You Think You've Got Parasites

A blog post on parasite cleansing.

Negrita Cucurumbé

A short story on colorism.

Sustainable Baddie


Aside from writing, I am also the CEO and co-founder of Radical Clothes Swap, a woman of color run nonprofit that provides free clothes for all.

Radical Clothes Swap featured on NBC during Hispanic Heritage Month

LA nonprofit leads ‘radical' initiative to eliminate fashion waste by upcycling

Fast fashion is wasteful, and thrifting is flawed. The solution: swap!

Radical Clothes Swap as featured in The Guardian

Content Creator

Newness with Nicole: The Way-High® Curve Jean

A series highlighting heat moment products & how to style them.

Newness with Nicole: The City Boot

A series highlighting heat moment products & how to style them.

Denim Decoded

A series that breaks down denim fits & how to style them.

Get in touch today, I’m just a click away. I’ll get back to you within 2-3 business days.

nicultm@gmail.com