Alyssa Birchfield is a Content Strategist & Copywriter Based in Orlando, Florida.
Meet the Writer
As a content strategist and copywriter with nearly a decade of experience, I've crafted copy for a variety of advertising and content marketing efforts for various brands. I am passionate about writing copy with a goal of fostering engaged communities, increasing brand awareness, and converting followers to customers.
With both in-house and agency experience, I have overseen and created copy for a variety of mediums, including both paid and organic social media, SEO, SEM, blog articles, display, OTT, outdoor, print, website copy, broadcast, video/radio scripts, and more.
In my various positions, I have also collaborated with multiple stakeholders and C-Suite executives to connect the dots between a brand's content effort and its bottom line.
Having a societal and community impact is one of my core values. As an experienced marketer, I am passionate about marketing brands that are helping to make an impact in the lives of their customers and their local communities.
When I’m not creating content or studying for my Master's degree in marketing, you can find me with my nose in a good book, snuggling my two cats, or getting my regular dose of magic at Walt Disney World.
Experience
Content Writer & Developer | University of South Florida
Tampa, Florida | 11/2022 - 08/2023
Content Strategist & Copywriter | Freelancer
Tampa, Florida | 07/2020 - 11/2022
Marketing Specialist | University of South Florida
Tampa, Florida | 11/2019 - 07/2020
Content Strategist & Copywriter | James & Matthew/JXM
Boston, MA | 06/2015 - 01/2019
Communications & Media Intern | NewPointe Community Church
Dover, OH | 01/2013 - 12/2013
Education
Master of Sc., Marketing
University of South Florida — In Progress, est. May 2025
B.A., Mass Communication & Media Studies
Arizona State University — Summa Cum Laude
Certifications
Google Analytics Individual Certification
HubSpot Inbound Marketing Certification
Skills & Tools
Copywriting
SEO/SEM
Editing/Proofreading
Digital Marketing
Organic and Paid Social Media
Email Marketing
B2B & B2C
Competitor & Audience Analysis
Google Analytics & Apps
Microsoft Suite
SEMrush & Ahrefs
Hubspot
AI Tools - Grammarly, ChatGPT & Jasper AI
Awards
CUNA Diamond Award - Work with Publix Employees FCU
3rd Place - Goldfish x Crowdiate Campaign Contest
5th Place - Campbell Soup x Crowdiate Campaign Contest
Platinum Hermes Creative Award - Work with JXM
Gold & Platinum AVA Digital Award - Work with JXM