Alyssa Birchfield is a Digital Marketer & Social Media Strategist based in Tampa, Florida.

Meet the Writer

As a content strategist and copywriter with nearly a decade of experience, I've crafted copy for a variety of advertising and content marketing efforts for various brands. I am passionate about writing copy with a goal of fostering engaged communities, increasing brand awareness, and converting followers to customers.

With both in-house and agency experience, I have overseen and created copy for a variety of mediums, including both paid and organic social media, SEO, SEM, blog articles, display, OTT, outdoor, print, website copy, broadcast, video/radio scripts, and more.

In my various positions, I have also collaborated with multiple stakeholders and C-Suite executives to connect the dots between a brand's content effort and its bottom line.

Having a societal and community impact is one of my core values. As an experienced marketer, I am passionate about marketing brands that are helping to make an impact in the lives of their customers and their local communities.

When I’m not creating content or studying for my Master's degree in marketing, you can find me with my nose in a good book, snuggling my two cats, or getting my regular dose of magic at Walt Disney World.


Content Writer & Developer | University of South Florida

Tampa, Florida | 11/2022 - 08/2023

Content Strategist & Copywriter | Freelancer

Tampa, Florida | 07/2020 - 11/2022

Marketing Specialist | University of South Florida

Tampa, Florida | 11/2019 - 07/2020

Content Strategist & Copywriter | James & Matthew/JXM

Boston, MA | 06/2015 - 01/2019

Communications & Media Intern | NewPointe Community Church

Dover, OH | 01/2013 - 12/2013


Master of Sc., Marketing

University of South Florida — In Progress, est. May 2025

B.A., Mass Communication & Media Studies

Arizona State University — Summa Cum Laude


Google Analytics Individual Certification

HubSpot Inbound Marketing Certification

Skills & Tools

  • Copywriting


  • Editing/Proofreading

  • Digital Marketing

  • Organic and Paid Social Media

  • Email Marketing

  • B2B & B2C

  • Competitor & Audience Analysis

  • Google Analytics & Apps

  • Microsoft Suite

  • SEMrush & Ahrefs

  • Hubspot

  • AI Tools - Grammarly, ChatGPT & Jasper AI


CUNA Diamond Award - Work with Publix Employees FCU

3rd Place - Goldfish x Crowdiate Campaign Contest

5th Place - Campbell Soup x Crowdiate Campaign Contest

Platinum Hermes Creative Award - Work with JXM

Gold & Platinum AVA Digital Award - Work with JXM

Want to work together? Have a question for me?