Bryce Kenyon Digital Marketing - My Skills and Experience
I love the online world! 🛜
Ever since the internet's inception in 1983, businesses have looked to capitalise upon the engagement opportunities offered by a broad reaching interconnection network.
Over time as "Big Tech" companies like Facebook - now Meta - and Google built their global power, these opportunities also grew. Today, using a balanced mix of digital platforms has become essential within modern business marketing models.
Without any digital presence, brand building is impossible.
Having started in-industry as a PPC specialist, I've always been fascinated with the thinking that goes into crafting a perfect cross-channel digital campaign. My interest in this area led me to develop SEO, PPC and SMM Management skills, which I still apply within content marketing strategies today.
Every brand has a story and digital is a great way to tell it. So, if you're wanting to uplift your online brand then I'd love to explore how we can do this together.
Skill Application ... My Digital Marketing Mix
Blog Writing For SEO
As a writer I LOVE a good blog, especially when they're optimised to climb the SERP (Search Engine Results Page). Reach out to learn about my approach to content for SEO.
On-Page Content Writing
Similar to blog writing, on-page content helps build keyword density, web authority and eventual search ranking improvements, making it essential to your site.
PPC Marketing and Strategy
My first industry position was in Google Ads, SEM and PPC marketing, a field I still love exploring to this day. Reach out to learn about my experience with paid search ads.
Meta Ads Marketing
No digital strategy is complete without some social media marketing, for which Meta Ads seemingly trumps all. I'd love to explore your social outreach together.
Building Brands ... My Digital Marketing Approach
1 - Researching The Market
Understanding the market of service is paramount.
Without a clear idea of who you're trying to serve, or what competitors and economic factors are at play, you're going in blind when putting a digital strategy together.
2 – Outline The Strategy
Having a clearly stepped out strategy outline helps guide campaign testing and rollout.
Without a clearly defined strategy, including SMART goals and implementational checkpoints, measuring success becomes difficult.
3 – Testing & Optimisation
Once we've settled on a digital marketing mix it's time to roll campaigns out across the various platforms.
Regular ad testing and optimisation (copy, keywords etc.) ensures campaigns are always primed for return.
4 – Performance Reporting
In digital marketing, results reporting is essential.
Reviewing the performance data of campaigns gives insight into what does and doesn't work for building your brand, which can help inform your next content strategy.
Looking For a Transparent and Trustworthy Digital Marketing Agency?
Try Springboard Digital!
Springboard Digital is a Brisbane-based agency that offers cutting-edge digital marketing solutions for eCommerce and LeadGen brands of all industries and sizes.
They offer what most agencies don't: digital marketing campaigns backed by industry-leading technologies, whilst maintaining cooperative transparency at one of Australia's most competitive prices.
Put simply, they aim to provide the personalised service of a boutique agency with the capabilities of a large one.
