Every brand has a story. Let's tell yours together.
Over 10 years of creative content and copy, journalism, creative marketing leadership, brand storytelling, and collaboration.
Caitlin has a way with words...
Long story short: I'm a lean, mean marketing machine based in Austin, Texas.
As a content marketer, brand storyteller, and copywriter with over a decade of experience, I've crafted copy and brand identity for a variety of advertising and content marketing efforts for multiple brands -- helping them to develop a powerful and impactful voice in the market.
With a combination of agency, in-house, and freelance experience, I have overseen and created marketing assets for a variety of mediums, including both paid and organic social media, SEO, executive ghostwriting, blog articles, print, website management, video scripts, email campaigns, and much more!
I've taken that love of brand collaboration and impact, and paired it with over a decade of experience as a journalist. My fascination with properties and pop culture has carried me from lifestyle, finance, and industry insights, to celebrity interviews and film criticism. Partnering with outlets, studios, and PR agencies allows me to connect audiences to the projects they will love!
It's your story. I'm just here to help you tell it.
I've worked with...
B2B Companies | Healthcare/Insurance Industry |
Film & Entertainment Brands | Publishing Professionals & Authors |
Law Offices | Small Businesses (from dog groomers to emerging tech) |
White Label SEO firms | Editorial + Creative Marketing Teams |
PR Agencies and Media/Talent Representatives | News Outlets (large and small!) |
Podcasters and Media personalities |
My skills
Copywriting | Project Management |
Organic and Paid Social Media Marketing | Team Leadership |
Editing & Proofreading | Cross-functional Collaboration |
SEO | Brand and Voice Development |
Email Marketing | B2B and B2C Marketing |
Corporate Blogging | Content Marketing |
Ghostwriting | Sensitivity Reading/Script Consulting |
Press Releases and Communications | Video Scripts and Production |
Transcribing | Podcast Production |
Presentation Development | Talent and Expert Interviews |
Digital and Print Marketing Collateral | Website Copy, Content, and Management |
Messaging Strategy | Client/User Guides and Training Materials |
Audience and Competitor Analysis | Developmental Editing |
Asset creation and management | Advertising |
Tools, Software, and Platforms
Wordpress | Microsoft Office/Office 365 |
Project Management Software: Asana, Trello, and Slack | Google Workspace/G Suite/Google Analytics |
Salesforce/Marketing Cloud | Adobe Creative Suite |
AI Tools: ChatGPT, Grammarly, and Otter.AI | SurveyMonkey |
Facebook (Meta Business Suite) | Spotify for Podcasters |
Wistia | Canva |
Constant Contact | Bookmanager |
Sprout Social | Squarespace |
Education
Bachelor of Arts | University of Mississippi |
Major(s): English and Political Science | |
Awards and Organizations
Award: | Gold Stevie Award Winner in the Insurance Category for website rebrand on behalf of Boon. |
Organization: | Online Association of Female Film Critics |
Organization: | Women Film Critics Circle |
Accreditation: | Rotten Tomatoes approved critic |
Certifications and Coursework
Business Writing: Master High-Impact Writing with Bestselling Author Daniel Pink (Course) | Hubspot |
Facebook Ads Training: How to Build Great Ads & Audiences (Course) | Hubspot |
10+ years of combined experience in journalism, writing/editing, and marketing.
References, my CV, and additional work samples available upon request.