Caitlin has a way with words.
Expert Copywriter. Enthusiastic Journalist. Experienced Editor and Marketing Professional.
Hello! I'm Caitlin.
Long story short: I'm a lean, mean writing machine based in Austin, Texas.
As a content strategist and copywriter with nearly a decade of experience, I've crafted copy for a variety of advertising and content marketing efforts for multiple brands -- helping them to develop a powerful and impactful voice. With both in-house and freelance experience, I have overseen and created copy for a variety of mediums, including both paid and organic social media, SEO, executive ghostwriting, blog articles, print, website copy, video scripts, email campaigns, and more!
I've taken that love of brand collaboration and impact, and paired it with over ten years of experience as a journalist. My fascination with properties and pop culture has carried me from lifestyle, finance, and industry insights, to celebrity interviews and film criticism. Partnering with outlets, studios, and PR agencies allows me to connect audiences to the projects they will love!
Finally, my love of the written word began and endures through books. As an avid reader of many genres, I understand that storytelling is the most deeply personal of the arts. I don't just help brands and businesses tell their story; I empower authors to take their drafts to the next level and get their words in front of the right readers.
It's your story. I'm just here to help you find the words.
I've worked with...
B2B Companies | Healthcare/Insurance Industry |
Film & Entertainment Brands | Publishing Professionals & Authors |
Law Offices | Small Businesses (from dog groomers to emerging tech) |
White Label SEO firms | Editorial + Marketing Teams |
PR Agencies and Media/Talent Representatives | News Outlets (large and small!) |
My skills
Copywriting | Project Management |
Organic and Paid Social Media Marketing | Team Leadership |
Editing & Proofreading | Cross-functional Collaboration |
SEO | Brand and Voice Development |
Email Marketing | B2B and B2C Marketing |
Corporate Blogging | Content Marketing |
Ghostwriting | Sensitivity Reading/Script Consulting |
Press Releases and Communications | Video Scripts and Production |
Transcribing | Podcast Production |
Presentation Development | Talent and Expert Interviews |
Digital and Print Marketing Collateral | Website Copy |
Messaging Strategy | Client/User Guides and Training Materials |
Audience and Competitor Analysis | Developmental Editing |
Tools, Software, and Platforms
Wordpress | Microsoft Office/Office 365 |
Project Management Software: Asana, Trello, and Slack | Google Workspace/G Suite/Google Analytics |
Salesforce/Marketing Cloud | Adobe Suite |
AI Tools: ChatGPT, Grammarly, and Otter.AI | SurveyMonkey |
Facebook (Meta Business Suite) | Spotify for Podcasters |
Wistia | Canva |
Education
Bachelor of Arts | University of Mississippi |
Major(s): English and Political Science | |
Minor: Gender Studies | |
Specialization in: Cinema Studies, Sexuality in Media, Polling and Political Opinion |
Awards and Organizations
Award: | Gold Stevie Award Winner in the Insurance Category for website rebrand on behalf of Boon. |
Organization: | Online Association of Female Film Critics |
Organization: | Women Film Critics Circle |
Organization: | Sigma Tau Delta, English Honor Society |
Accreditation: | Rotten Tomatoes approved critic |
Certifications and Coursework
Business Writing: Master High-Impact Writing with Bestselling Author Daniel Pink (Course) | Hubspot |
Facebook Ads Training: How to Build Great Ads & Audiences (Course) | Hubspot |
10+ years of combined experience in journalism, writing/editing, and marketing.
References, my CV, and additional work samples available upon request.