Your website is your first impression to the entire world.
Make it count.
Boon (Corporate Website)
In-House | Senior Marketing Manager
Web Copy & SEO
Individually responsible for all web copy, as it appears on Boon's corporate website, in keeping with brand voice and SEO best practices.
Tagline and Branding
Within the scope of this project, I originated Boon's existing company tagline, "Your link to benefits."
Refined Messaging
In collaboration with the Boon executive team, as the head of Boon Marketing and the lead copywriter on this project, I adapted our previously government contractor focused messaging to appeal to broker communities we serve. This would mark a significant shift in Boon's B2B marketing approach.
Corporate Blog
All topic creation, writing and editing, and maintenances of the company blog fell within the scope of my responsibility.
