I am an award-winning Public Relations and Content Vice President with a passion for purpose-driven work.

Vice President of PR & Content

Edelman Smithfield

2025 —

An engaging and proactive communicator, ensuring clients in AI, HR Tech, Fintech, VC, and hospitality feel truly understood and valued, my core skills include:

Developing and executing strategic public relations campaigns to enhance brand reputation, increase media coverage, and effectively communicate key messages.
Building and maintaining relationships with journalists, bloggers, and influencers, proactively pitching stories and securing media placements.
Crafting press releases, media kits, and other PR materials, ensuring they are well-written, concise, and aligned with the brand's tone and messaging.

Media Coverage

The following reflects a partial list of placements I have secured, content I have written on behalf of clients and projects I have spearheaded.

Coverage includes outlets such as Forbes, Business Insider, Fast Company and beyond.

From Prototype To Production: Scaling AI With Governance, Trust And Data Discipline

Forbes Business Council post written on behalf of Hitachi Vantara CEO

NBC Bay Area Coverage of SF Pride Parade

This broadcast segment highlighted the morale boosting and economic impact the celebration has on the city.

Cheddar News Interview

Secured on-air interview for client Aeva's CEO to discuss self driving car trends in 2022

Fast Company Byline

Fast Company – byline written on behalf of client, CEO of Atlas:

AI Sovereignty, Data Infrastructure, and the Next Era of Enterprise Competitiveness

Byline written on behalf of CPO of Hitachi Vantara

Fox2 News Coverage for SF Pride Golf Tournament

The 5th Annual San Francisco Pride Golf Tournament returned to TPC Harding Park, celebrating LGBTQ+ athletes everywhere.

Fast Company Byline for Hitachi Vantara

Byline written on behalf of King King, SVP Hitachi about practical insights for navigating the glass cliff. Placed in Fast Co

The Richmond District Is Having a Restaurant Renaissance

Roundup of the most buzzworthy eateries in one of San Francisco's hidden gem hoods

GoBanking Rates Commentary from Keepingly CEO

“The higher the interest rate, the greater impact on homeownership for minority households,” said Daniel Smith, Keepingly CEO

Byline for SVP at Hitachi Vantara

Byline written on behalf of Kim King, SVP Hitachi about symbiotic sustainability and placed on the Horasis think tank media o

Fertility in the Workplace: Fast Company Byline on Behalf of Hitachi Vantara CHRO

Interviewed exec. and crafted this story, then placed it in Fast. Co.

Fast Company Byline on Equitable Home Ownership for Keepingly

Secured & crafted byline for prop-tech focused on inclusivity:

Business Insider Profile

Business Insider profile of client Rick Hammell, CEO of Atlas, an HR-tech, EOR company.

I’ve worked with over 50 clients from every sector of tech, along with some of the most influential non-profit organizations in the country. Want to start a project together?