Tufts University | Master's in Global Business Administration
Spring 2023 - Winter 2025 (Expected)
Currently obtaining my Masters in Global Business Administration from The Fletcher School at Tufts University with a focus on business and marketing strategy.
While my studies are my full-time focus, I have also continued in marketing consultation part-time in the Rhode Island area.
HealthyLine | Creative Communications Specialist
October 2020 - April 2023
Established a strong online brand presence by creating and managing key social media and digital channel content strategies while fostering client success through B2B relations.
• Provided top-line client support by identifying individual needs, effectively resolving complex issues, and offering post-sale support for B2B clients
• Exceeded B2B sales by 20% YoY by cultivating professional client relationships at industry trade shows and fostering key partnerships
• Promoted new and continued awareness and engagement by facilitating brand communications via paid/owned media and management of social content
• Boosted conversions and sales by 18% by developing creative digital communication strategies based on customer performance data
• Cultivated interest within the industry by leading presentations during livestreams and trade show events
Compass Real Estate | Part-Time Marketing Consultant
September 2019 - December 2021
Delivered exceptional support by acting as liaison between key clients and team. Developed and implemented marketing strategy through digital, social, and direct mail tactics.
• Aided in achieving $6M in exclusive NYC listing sales by formulating innovative digital/social strategies and aiding in client support
• Ensured client success by answering questions, efficiently resolving issues, and maintaining strong lines of communication
• Generated leads by developing social media strategies and producing engaging video content of featured listings resulting in 25% increase in digital traffic
• Improved overall social engagement by 30% YoY by analyzing performance data to identify the most effective social content
Tiltsta NYC | Marketing Intern
June 2018 - September 2018
· Handled contact sheets for events
· Conceptualized inbound marketing strategy with team
· Generated potential marketing leads for sales outreach
· Collaborated with team on app design and interface
Education Projects
National Student Advertising Competition 2020 | Sponsored by Adobe
September 2019 - May 2020
Member of creative development department and presentation team for Pace University NYC’s Brand Marketing Team competing in the 2020 National Student Advertising Competition sponsored by Adobe
• Created B2B advertising campaign for Adobe Experience Cloud by collaborating with team to establish a clear project concept, campaign positioning, message, and tone
• Developed meaningful project insights by analyzing qualitative/quantitative research and competitive landscape to identify growth opportunities
• Crafted creative executions through print, digital, video, experiential, and owned media tactics
• Collaborated with team on pitch deck and leave behind materials
• Selected to pitch final campaign to Adobe executives and industry leaders at 2020 National Student Advertising Competition