Portfolio
I work across all marketing channels including websites, email, social media, video and print. I've written on a wide range of topics, from finance and life sciences to weddings and the arts. Here's a taste of what I can do.
Non-profit website
I wrote brand new copy for the City for All Women Initiative's (CAWI) new website. I used plain language to educate audiences about civic engagement, and I drew on diverse voices to reflect CAWI's commitment to equity, diversity and inclusion.
Hospitality website
This wedding venue was launching a new website and wanted the copy to reflect its uniqueness. I used creative language and rich storytelling to capture visitors' hearts.
Educational blogs about money
I wrote more than 50 guides on personal finance for Monzo, a leading app-based bank in the U.K. My use of plain language and humour helps readers digest complex concepts. I aligned the copy with Monzo's friendly and authentic tone of voice.
Lead generation emails
I wrote a series of emails driving customers to Experian's car insurance comparison service. Concise copy, a clear call to action and a friendly tone made this campaign a success.
Whitepaper
A recruitment company operating in the life sciences space wanted a whitepaper to generate leads. I analysed more than 1,500 survey responses and conducted extensive research to write a unique publication offering valuable insights. I also worked closely with graphic designers to ensure information was well presented and on brand.
Social media campaign
This boutique communications agency wanted to create a social media presence to increase brand awareness and engagement. I created a strategy, calendar and content to kick off a three-month campaign. The agency more than doubled its follower base on Twitter as a result.
B2B services website
A corporate finance firm needed new website copy for its brand refresh. I interviewed team members to understand what made the company special and what they wanted to achieve with the refresh. This allowed me to write persuasive copy that resonates with the firm's clients.
