I strive to make the complex simple, the simple memorable, and the memorable actionable.

As a creative director, copywriter, and coach of copywriters, I concept, develop, and execute global B2B brand and campaign positioning, compelling messaging, content ideation, and cross-channel marketing campaigns that span across multiple business units, platforms, and segments, consistently and inventively.

I’m also a business-to-creative-to-business translator, collaborator, leader, presenter, and dot connector who excels at creative problem solving.