The objective of this ad was to drive traffic to a newly updated website, with a specific focus on at-home workouts. This particular ad campaign began right before covid, which made it a prime opportunity to push the at-home angle. The website had a Facebook Pixel to retarget visitors who spent a specific amount of time on the site.
I worked with their creative department, which provided some professionally done videos to go with the copy. I tested 5 different pieces of copy and headlines, and this was the winning combination of them all.