As a world traveler, I've adapted to communicating with people from vastly different walks of life. I use that expertise in my copywriting, where I turn ordinary words into extraordinary stories so customers can connect with you over your competitors.

A Few More Words About Me

I'm a creative guy with a desire to turn brands into platforms that inspire people to add something new, creative, and even unconventional to their lives. After 9+ years in the industry as a professional copywriter, I've worked for many startups and franchises. I tend to lean toward purpose-driven brands nowadays.

I have an obsession with learning, so I'm constantly traveling, reading, and listening. Each year, I try to pick a new creative skill to hone in on to inspire my growth as a person and a creative. Some previous skills outside of copywriting have been in music production, graphic design, and foreign language.

I'm responsible for creative development from the idea to the implementation, both online and offline. I'm thirsty for new creative outlets regularly...and Thai tea.

Enjoy some of my favorite projects below. Click on an image for a detailed description of the requirements and approach for that particular piece.

The short blog links will take you straight to the blog post.

Nonprofit Case Study Sample

Below, you'll see an example of a B2B nonprofit case study that's been used in an email and landing page.

CaseFuel Email Samples

Below, you'll see 2 B2B emails that did particularly well within a nurture email sequence. At the bottom, you'll find some details about the project background and creative process.

FRA Trust Email Samples

Below, you'll see 2 B2C emails that drove traffic to a 60-minute webinar. At the bottom, you'll find some details about the project background and creative process.

Urban Trans Email Sample (Direct Response)

Below, you'll see a B2C direct response email that drove traffic to download an app and support a nonprofit cause.

Widget Wallet FB ad and product description sample

Below, you'll see a sample Facebook ad along with a Product Description and About page. Each body of text can be clicked for enlargement. At the bottom, you'll find some details about the project background and creative process. Please note that this was an assessment requested by a client and I made this company up for the sole purpose of the assessment. :)

Busy Body Facebook Ad Sample

Below, you'll see some evergreen Facebook ad copy with the creative process at the bottom.

Blog: How ATL Employees Are Cutting Their Parking Costs in Half (And Even Getting Paid $150 at the Same Time!!)

This blog (and series) was created as evergreen content for ATL airport employees to find better commutes to work.

Short Blog: My Friend's Fart Cost Me $3000

A blog with a little more humorous tone...as if the title didn't give it away!

Urban Air Facebook Ad Sample

opy that attracted high engagement. At the bottom, you'll find some details about the project background and creative process.

Jason Capital Instagram Post Sample

of Jason Capital's Instagram posts. At the bottom, you'll find some details about the project background and creative process.

Short Blog: What Movatic Taught Me About the Magic of Mobility

A blog and personal testimony to the benefits of shared mobility.

Illuminate Higher Education Podcast/Blog Sample

A blog/shownote hybrid example for a podcast client.

Short SEO Blog: A Graphic Designer’s Little Known Secret of Persuasion

A short writing project that a prospective client requested before we began officially working together. More details below.

Short Blog: Why EVERY Single Business Needs a Copywriter

Don't think you need a copywriter? Allow me to present my case in this blog post.

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"Working with Daniel has been excellent. He's been able to absolutely understand what our product is, how to market to the RIGHT niche, and the copywriting that he does is fantastic."

― Marty Parker, Throw Nation