This case study originated as an email and has since been repurposed into a landing page and a one-page PDF. The email began as a lead nurturing sequence, where prospects were given the chance to consume valuable content for a week before they were finally given an email with a sales pitch.
(Please note that this client's real name and company are redacted.)
In addition to using these types of case studies as repurposed content, interviews with the top 3 clients were conducted via Zoom, using a process designed to "clone the client" avatar and attract more of the most desired clients by identifying the common key traits among those top clients.