Nonprofit Case Study Sample

Project background

This case study originated as an email and has since been repurposed into a landing page and a one-page PDF. The email began as a lead nurturing sequence, where prospects were given the chance to consume valuable content for a week before they were finally given an email with a sales pitch.

(Please note that this client's real name and company are redacted.)

Creative process

In addition to using these types of case studies as repurposed content, interviews with the top 3 clients were conducted via Zoom, using a process designed to "clone the client" avatar and attract more of the most desired clients by identifying the common key traits among those top clients.