Jason Capital Instagram Post Sample

Project background

When I began working with Jason Capital, he had 200k followers on his Instagram. After 20 posts a day across his social media channels, my efforts helped with growing his account to over 2 million followers. I also helped grow his TikTok account from 0 to 2.7 million followers by using effective headlines and CTAs.

His target audience is millennials looking to ditch the 9-5 for a laptop lifestyle. Because a lot of his audience is young and unfamiliar with the skill of copywriting, I found a mildly provocative way to explain it to them.

Creative process

The objective of this particular copy was driving traffic to Instagram stories at the time since they were getting spiked engagement as an incentive to use them because they were new to the platform.

Once a prospect viewed his story, it would include a CTA to reach out via DM and learn how to make a full-time income from your laptop, while Jason offered a high ticket service.

It's worth noting that after we had a consistent set of winning pieces of content, those pieces were remixed (e.g. new headline, new CTA) and reposted routinely. I learned how much people actually enjoy seeing content rehashed, so it's a win/win. Think of it like Aerosmith...when they have concerts, they aren't scrambling to make new material because their old material is already highly effective and their audience still wants to consume it. The same concept is true for good copy and content.