Urban Air Facebook Ad Sample

Project background

The objective of this ad was to drive engagement to a new Urban Air location opening in Altoona, Pennsylvania. This particular ad targeted parents with kids who had birthdays during the same month of opening. Because I laser-focused on the intended audience, it incentivized that audience to take the few seconds required to leave a comment, resulting in almost 1000 comments (and 5 lucky winners) for this post.

Creative process

Because Urban Air is a nationally recognized brand with 200+ locations open or under development across the country, they already had a well-established customer avatar to work with. From there, I tested 5 different sets of ad copy, and the winner had an emphasis on birthday parties, as opposed to something like a general visit.