CaseFuel Email Samples

Project background

These emails were designed to drive traffic to CaseFuel's Facebook group where they would continue to be nurtured with content and community interaction, or their booking page, where prospects would be given the chance to book an intro call.

The target audience was estate planning attorneys looking for more consistency in their revenue since referrals alone aren't a predictable stream of revenue.

Creative process

Before these emails were written, the target audience's pain points were tested using MintCRO methods to uncover which issue was the most important to them, eliminating any and all assumptions. From there, I built the objection handles into the copy to make their CTA a no-brainer.