01 — Project details
The objective was to drive high-intent negligence law leads for a Miami-based firm by launching a mobile-optimized Google Search campaign paired with a trust-first landing page. The strategy focused on clear benefit-driven messaging, credibility signals like “20+ Years of Experience,” and call-to-action placements that encouraged users to call or fill out a consultation form.
02 — Strategy process
Researching
Analyzed negligence-related keyword themes, user behavior, and competitor offers to tailor messaging for local searchers needing legal help.
Planning
Structured a conversion-optimized campaign with goals around CPL and call volume. Planned ad messaging and landing layout to showcase experience and instill trust.
Executing
Launched Google Search Ads with direct, credibility-focused language and sitelinks. Designed a streamlined lead-gen page with a CTA and clickable trust cues.
Reporting
Tracked click and form conversions via Google Ads and analytics tools. Used insights to boost conversion rates and optimize campaign spend.
This is a Google Search Ad mockup optimized for mobile users, targeting individuals in the Miami area seeking fair legal representation.
Headline: “Serving The Miami Area – Fair Representation”
The ad promotes trust through messaging about fairness, free consultations, and local expertise.
It features a call extension to drive immediate contact and interactive sitelinks like:
“About Our Attorneys”
“20+ Years of Experience”
The ad’s clean layout and direct copy position the law firm as experienced and accessible, ideal for urgent legal inquiries.
This mockup displays a conversion-focused landing page for a personal injury or negligence law firm serving Miami.
The headline reads: “Experienced Miami Negligence Attorneys”, with a subheading reinforcing credibility.
It includes a bold CTA button: “Contact Us Now – Free Consultations”
The layout is visually professional, featuring:
A clear form for lead capture (Name, Email, Phone, Message)
Supporting trust elements like a “What We Do” section
Top banner noting "No Fees Unless You Win"
Optimized for desktop engagement, it aligns with ad messaging to drive high-converting user actions.
03 — Results
We successfully achieved strong performance improvements by refining the copy and optimizing ad strategy. Over the campaign period:
46 conversions were generated from 1.16K clicks, at a cost-per-conversion of $35.77, totaling $5.22K in ad spend
The landing page recorded 241 unique visitors and 326 total views, resulting in 22 total on-page conversions and a 9.13% page-level conversion rate
These results demonstrate efficient lead acquisition with a strong CPL, high-intent landing traffic, and compelling CTAs that converted at scale.
46
Conversions
+241
Unique Visitors
+9.13%
Increase in Conversion Rate