01 — Project details
The objective was to generate high-quality Social Security Disability (SSD) leads by positioning the client’s legal services in front of individuals actively seeking benefits support. This was achieved through a mobile-optimized Google Search campaign and a conversion-focused landing page designed to educate, build trust, and capture consultations through clear messaging and a simplified form.
02 — Strategy process
Researching
Analyzed SSD-related keyword trends, common qualifying conditions, and competitor ads to identify how to best connect with individuals seeking benefit representation.
Planning
Built a strategic campaign focused on reach, clarity, and trust. Defined KPIs and structured both ad creative and landing page to reflect the needs and pain points of SSD claimants.
Executing
Launched mobile-first Google Ads with emotional, benefit-driven messaging. Designed a clean landing page with a compelling CTA and form, emphasizing “No Fee Until We Win” to drive conversions.
Reporting
Tracked impressions, clicks, CPC, and form fills using Google Ads and analytics dashboards. Used insights to optimize keyword performance and conversion paths in real time.
This mockup displays a Google Search Ad optimized for mobile users, promoting Social Security Disability (SSD) legal services.
The ad headline reads:
“Maximize Your SSD Benefits – Free Consultation”,
offering reassurance and clarity to users navigating disability claims. It includes supportive copy around qualifying conditions and emphasizes a “No Fee Unless We Win” policy to build trust. The ad includes interactive buttons like “Client Testimonials” and “What We Do”, designed to improve engagement and educate prospects directly within the ad experience.
This mockup presents a clean, trust-driven landing page for Social Security Disability Attorneys.
The headline clearly communicates the value:
“Social Security Disability Attorneys – Get the Benefits You Deserve”,
paired with the secondary assurance: “No Fee Until We Win”.
The page features a prominent consultation form collecting Name, Email, Phone, and Case Details. A warm hero image and user-friendly layout support credibility and emotional connection, making it conversion-ready across devices.
03 — Results
We successfully achieved strong performance improvements by refining the copy and optimizing ad strategy. Over the campaign period:
102 conversions were generated from 589 clicks, with a competitive cost-per-conversion of $28.47, totaling $2.9K in ad spend
The landing page recorded 1,825 unique visitors and 2,337 views, resulting in 192 total on-page conversions and a strong 10.52% page-level conversion rate
These results demonstrate effective audience targeting, persuasive copy, and seamless conversion paths—driving volume and cost efficiency for the client.
102
Conversions
+1,825
Unique Visitors
+10.52%
Increase in Conversion Rate