01 — Project details
The goal was to drive qualified personal injury leads for a Las Vegas-based law firm by launching a mobile-optimized Google Search campaign and pairing it with a streamlined, high-converting landing page. The objective was to capture high-intent traffic through precise keyword targeting and convert visitors into leads via click-to-call functionality and a simplified inquiry form.
02 — Strategy process
Researching
Analyzed local legal search trends, high-converting competitor ads, and keyword intent to uncover the most valuable opportunities for positioning and targeting.
Planning
Structured a full-funnel ad strategy aligned with the client’s goals, defining KPIs, campaign structure, creative messaging, and lead capture flow to drive conversions.
Executing
Built and launched search campaigns using custom copy, dynamic keyword insertion, and geo-targeting. Created mobile-first landing pages optimized for call and form conversions.
Reporting
Monitored real-time performance using Google Ads and analytics dashboards. Tracked CPC, CTR, and conversion rate trends to refine and scale winning elements of the campaign.
This mockup displays a Google Search Ad crafted for mobile searchers. The headline reads:
“The #1 Personal Injury Lawyer – Car Accident Lawyer Near You”,
positioning the firm as a local authority. The ad encourages users to schedule an appointment by calling directly, and the layout includes a call extension, making it easy for mobile users to connect instantly—ideal for urgent legal inquiries.
This mockup showcases a clean, conversion-focused landing page tailored for personal injury leads. It opens with a compelling headline:
“Las Vegas' #1 Personal Injury Lawyer”,
backed by a direct, client-focused subheader and visual trust cues. The layout includes a lead form capturing Name, Phone, Email, and Message, with a bold CTA button: “Get Help With Your Personal Injury”.
Above the fold, a bright sticky call-to-action banner encourages immediate help-seeking behavior, enhancing the mobile and desktop conversion experience.
03 — Results
We successfully achieved strong performance improvements by combining precision ad targeting with high-converting copy and visuals. Over the campaign period:
35 conversions were generated from 2,710 clicks, at an average CPC of $3.40, resulting in a total spend of $9.22K
The landing page recorded 1,381 unique visitors and 1,863 views, with 35 total on-page conversions, leading to a 2.53% page-level conversion rate
These results reflect consistent performance optimization and a steady flow of inbound leads throughout the campaign.
35
Conversions
+1,381
Visitors
+2.53%
Increase in Conversion Rate