01 — Project details
The objective was to strategically position the client’s legal services in front of high-intent searchers through digital ad services.
02 — Strategy process
Researching
Conducted in-depth research to align with industry trends, identify key benchmarks, and analyze competitors’ messaging.
Planning
Mapped out a conversion-focused strategy, clearly defining KPIs and allocating action steps across creative, copy, and campaign setup.
Executing
Executed the campaign through targeted ad copywriting, precise audience targeting, and campaign setup aligned with platform best practices.
Reporting
Measured performance across KPIs and conversion metrics to assess campaign impact and identify areas for further optimization.
This mockup displays a Google Search Ad optimized for mobile visibility. The ad copy highlights a high-value legal win ("Won Claims Over $150K") and promotes a “no win, no fee” guarantee to establish trust and urgency. The call extension prominently features the firm’s phone number (3xx-xxx-xxxx) to encourage direct contact and increase click-to-call conversions. The ad is categorized under “Personal Injury Attorney”, targeting users with high-intent legal searches.
This mockup showcases the landing page experience aligned with the ad messaging. It features a bold headline—“Personalized Solutions, Aggressive Representation”—and addresses key practice areas: Personal Injury, Immigration, and Medical Malpractice.
The design includes a clear call-to-action form (“Request a Free Consultation”) and value indicators through case result highlights ($1.7M, $1.1M, $700K), which establish authority and credibility. The top banner provides a click-to-call option and reinforces the free consultation offer, optimizing the page for conversion on both desktop and mobile.
03 — Results
We successfully achieved strong performance improvements across key metrics by refining the copy and optimizing ad strategy. Over the campaign period:
63 conversions were generated from 935 clicks, with a competitive cost-per-conversion of $37.38
The landing page recorded 950 unique visitors and 22 on-page conversions, contributing to a 2.32% page-level conversion rate
63
Conversions
+34%
Impressions
+32%
Increase in Conversion Rate