I am making the world a more beautiful place through creative vision and communication.

01 — Introduction

I am a writer and content strategist with a passion for healthcare. Previously wrote for Persado, Therapy Brands, Children's of Alabama and Alabama Media Group. A Stanford and Johns Hopkins grad, I have been published in Forbes, TechCrunch, Medium, Good Housekeeping, Woman's Day, and AL.com.

02 — Experience

CareMetx, Marketing Strategist (2024-2025)

• Developed new social media strategy and created written and multimedia posts to increase LinkedIn engagement by over 100%

• Launched LinkedIn newsletter on bold ideas in patient services: gaining 1000 subscribers in the first week, including representation from 40+ companies in target audience

• Distilled insights on patient services into compelling blog posts, email campaigns, and digital ads

Persado, Content Strategist (2021-2022)

• Wrote and helped with strategy for 15+ healthcare marketing playbooks sold to Fortune 500 companies Walgreens and Humana

• Developed webinar content based on talks from national healthcare leaders at Providence, Intermountain, Oschner, Memorial Hermann and more with 10 thought leadership articles now featured on Persado's website

• Generated sales leads by networking and communicating Persado's value proposition to healthcare leaders at Johns Hopkins, UT Southwestern and Salesforce at the 2022 Healthcare Marketing & Physician Strategy Summit in Salt Lake City, UT

AL.com, Freelance Writer (2019-2022)

• Wrote emotionally compelling and informative sponsored stories for AL.com, the most popular news website in the state

• Entrusted with AL.com’s most important healthcare clients including Children’s of Alabama, University of South Alabama Health, Brookwood Baptist Health, and the Alabama Department of Public Health

Therapy Brands, Content Strategist (2020-2021)

• Developed emails, blog posts, case studies, ebooks, guides, one pagers, landing pages, website copy, infographics, video scripts, social media posts, and a thought leadership article for the CEO.

• Awarded Marketer of the Quarter Award for leading an innovative content strategy for a division resulting in nearly 100% improvement in marketing performance goals in the course of one quarter.