Case study page

01 — Project details

The goal was to gain more impressions and increase engagement on the client’s existing Instagram and TikTok accounts.

02 — Creative process

I started with establishing a strategy, considering the client's current follower base and target audience. Then I created and scheduled all content based on that.

Copywriting samples - Instagram captions

@aurora: Sneak Peek Alert! 👀 Subscribe to our newsletter to be the first to see our ‘Celestial’ collection!

@avena: Elegance in every sparkle. ✨ Shop our dazzling collection and get Free Shipping on your order!

@gracejewelry: Why choose between gold and silver when you can have both? 🌟

03 — Results

The weekly impressions increased by 46%, while engagement rose by 23%, over a 6-month period.

2K

Traffic

+34%

Impressions

+18%

Engagement