Marketing: my skills, areas of expertise, and sample projects
01 — Areas of expertise
Marketing is a versatile field, where you most probably cannot do it all. Well, you can, but not to my standards. Check what areas I am an expert in below!
SEO
I built up Copyfolio's SEO strategy from the ground up. It's now ranking #1 for 14 of its target keywords, bringing in 24,000 users organically each month.
Content creation
Blogs, social media, and emails all need content: both written and visual. So I write, create images in Figma, record videos, and edit them in Adobe Premiere.
Brand strategy
I helped to establish the branding for Copyfolio: the customer persona, brand personality, and ToV. I also plan and manage the overall marketing strategy.
Email marketing
Copyfolio's main channel for communicating with users is email. With continuous optimisation and list pruning, our avg. open rate is 45% or more.
CRO
With lots of website traffic comes the expectation for visitors to convert. I regularly optimise our most visited pages to keep our conversion rates high.
Social media
We're constantly experimenting with different social media channels, adjusting our strategy, and currently focusing on TikTok.
01.50 — What is it that I can't do?
PPC and offline marketing. While I can work with them on a strategic level, I don't have the experience or interest to execute either of them myself.
02 — Skills
That's a lot to read. Would you prefer to see my skills in a more digestible list? Here you go then.
Skills
Content marketing: strategy, management & writing | SEO: keyword research, on-page SEO & link building |
Copywriting | UX writing |
Social media marketing: strategy & content creation | Design skills: Figma & Adobe Suite (PS, LR, PP, PR, ID) |
Email marketing: writing & automations | Branding, GTM, and marketing strategy |
Tools & platforms
SEO tools: ahrefs, SEMrush | CMS: WordPress, Sanity |
Google tools: Analytics, Tag Manager, Search Console & Data Studio | Social media platforms: YouTube, Instagram, TikTok, Facebook & Pinterest |
Email automation: Drip, ConvertKit, Mailchimp, Keap | Productivity tools: Notion, Airtable, Trello |
