Working across the marketing sites team for Pinterest, including about.pinterest.com, newsroom.pinterest.com, and business.pinterest.com
The business site is the home for resources, news, and insights for business owners who want to market on Pinterest.
Crafting net-new blog posts and evergreen pages to support advertisers and business owners, driving more ad creation. Leading research initiatives, such as competitive analysis to inform strategy. Partnering with an SEO vendor to ensure content is searchable and answers the right questions for users.
The newsroom site features key updates for the press from the comms team, along with trend reports.
Partnering with the communications team to produce posts that are informative, strategic, and scannable for both people and LLMs. Ensuring all content is consistent with our brand voice, tone, and guidelines.
Pinterest Palette 2026
The challenge: Pinterest publishes annual color trend predictions (Palette). Historically, this content lived as a blog post — a one-and-done format that didn't hold up well over the following months.
The strategy shift: I led the move from a blog-style post to a long-form, evergreen landing page — a content structure and IA decision, not just a copy refresh. The new page ran 75% longer than the prior year's post.
The results (30-day comparison vs. the prior year's blog post, same calendar window):
+300% increase in visitors scrolling 100% of the page
Page abandonment (visitors who scrolled 0%) dropped from 79% to 28%
+164% increase in "Create Ad" clicks
+50% increase in brand visits
Despite being significantly longer, the new format kept people engaged rather than losing them
About.Pinterest.com
Led the content strategy for a new about.pinterest.com site, partnering with design to create a page that represents the Pinterest brand and tells the story of Pinterest with the goal of driving MAU growth.
The challenge: Pinterest didn't have a real About page — instead, traffic hit a chain of redirects through the old Newsroom, leaving users without the company information they actually came looking for. It was effectively a dead end: not indexed, not crawlable, and not built to convert.
The strategy: I led content strategy for a brand-new about.pinterest.com page — building the IA and content to replace the redirect chain with an actual destination.
The results (first 30 days post-launch vs. the old Newsroom redirect):
222.6K unique visitors / 234.1K visits — a +24.5% lift in visits over the old redirect
31.2% engagement rate (nearly 1 in 3 visitors clicked something) — a 3.4x lift over the old redirect's engagement
~17.5K signups generated, where the old redirect had produced virtually none
Organic search visits grew from 1.6K to 30K in 30 days — the page is now crawlable and indexable for the first time, so it's earning incremental, high-intent search traffic that didn't exist before
Login rate hit 11.1%, up +47% vs. the pre-launch baseline (7.5%)
The takeaway: This wasn't only a copy refresh, it was fixing a structural/IA problem (a redirect that led nowhere useful) by building a real, indexable, content-rich page.
