Over the past 6+ years, I've been at the forefront of shaping compelling product launches and driving innovative digital experiences.
I excel in driving product adoption, engagement, and retention through strategic messaging. I’ve played a key role in developing 0-1 products, shaping seamless digital experiences, and turning innovative ideas into reality. I enjoy working across the entire product lifecycle, from ideation to launch and beyond.
🚀 My Career Journey 🚀
Although my journey spans Fortune 500 giants, corporate incubators, CPG industry leaders, and legacy media brands, my passion always lies in launching new initiatives and seeing them come to life. I thrive crafting impactful product marketing strategies that capture the unique value of digital products and features and ensure they reach the right people at the right time.
My journalism background has honed my storytelling, communication, research, and content creation skills, giving me a unique perspective on crafting impactful product marketing strategies.
⭐ Key Achievements ⭐
Some of my notable achievements include:
Developing new digital products for Nike, Newell Brands, and more
Hitting an 18% app engagement rate and acquiring 3K+ members in six weeks
Driving a 30% boost in customer engagement and conversion rates and a 21% growth in user acquisition by refining product positioning, messaging, and channel strategies
Surpassing KPI goals for paid ad and email campaigns, including but not limited to achieving an average 70.3% open rate and a 3% click rate, a 128% growth in total link clicks, and a 1.04% CTR in a top-performing ad
Achieving a 6X lift in product adoption and a 45% incremental lift in spend among users
🔍 Zones of Expertise
Product Marketing | Product Launches | GTM Planning | Value Propositions | Target Audience Segments | Retention | Growth | User Engagement | User Research | User Interviews | User Personas | A/B Testing | Email Marketing | Community Engagement | Product Strategy | Messaging | Data-Driven Decision Making | Cross-Functional Collaboration | Strategic Planning | Copywriting | Creative Briefing | Content Strategy | UI Writing | Digital Innovation |
- The Best Winter Hiking Gear By Nike
- 5 Science-Backed Ways to Reduce Stress — Starting Now
- How to Survive Taking Accutane for Acne—from Someone Who’s Done It Twice
- "I Have OCD—This Is What It’s Really Like"
- Here’s How Often You Should Really Shower
- I had a dietitian look at what I ate for a week—and it turns out I'm not as healthy as I thought
- This Is What Alkaline Water Really Does to Your Body
- Is There a Covert Narcissist In Your Life? 18 Things Therapists Say
- Obsessed With Astrology? Here’s What Therapists Think About This Trend
- What Is Manifestation? What Therapists Say About Using It to Get What You Want
- My Family Shared a Covid-19 Conspiracy Theory Video. Now What?
- Here's Exactly Why Clorox Is So Good at Killing Germs
- Are There Different Types of Orgasms? What Sex Experts Say