Emily DiNuzzo

Product Marketing Manager

Crafting Messaging, Product Strategies, and User Engagement Plans for Innovative Digital Products

Over the past 6+ years, I've been at the forefront of shaping compelling product launches and driving innovative digital experiences.

I excel in driving product adoption, engagement, and retention through strategic messaging. I’ve played a key role in developing 0-1 products, shaping seamless digital experiences, and turning innovative ideas into reality. I enjoy working across the entire product lifecycle, from ideation to launch and beyond.

Nice to meet you—I’m Emily.

🚀 My Career Journey 🚀

Although my journey spans Fortune 500 giants, corporate incubators, CPG industry leaders, and legacy media brands, my passion always lies in launching new initiatives and seeing them come to life. I thrive crafting impactful product marketing strategies that capture the unique value of digital products and features and ensure they reach the right people at the right time.

My journalism background has honed my storytelling, communication, research, and content creation skills, giving me a unique perspective on crafting impactful product marketing strategies.

⭐ Key Achievements ⭐

Some of my notable achievements include:

  • Developing new digital products for Nike, Newell Brands, and more

  • Hitting an 18% app engagement rate and acquiring 3K+ members in six weeks

  • Driving a 30% boost in customer engagement and conversion rates and a 21% growth in user acquisition by refining product positioning, messaging, and channel strategies

  • Surpassing KPI goals for paid ad and email campaigns, including but not limited to achieving an average 70.3% open rate and a 3% click rate, a 128% growth in total link clicks, and a 1.04% CTR in a top-performing ad

  • Achieving a 6X lift in product adoption and a 45% incremental lift in spend among users

🔍 Zones of Expertise

Product Marketing | Product Launches | GTM Planning | Value Propositions | Target Audience Segments | Retention | Growth | User Engagement | User Research | User Interviews | User Personas | A/B Testing | Email Marketing | Community Engagement | Product Strategy | Messaging | Data-Driven Decision Making | Cross-Functional Collaboration | Strategic Planning | Copywriting | Creative Briefing | Content Strategy | UI Writing | Digital Innovation |

Reach out if you want to work together, or if you'd like to chat about health, wellness, fitness, or current astrological transits.

emilyrosedinuzzo@gmail.com