RCKSTR Case Studies
STIHL
STIHL is rapidly growing it's E-commerce infrastructure. As a legacy power tools and equipment manufacturer, they have the benefit of brand recognition but the challenge of scaling digitally. In my time with the brand, I introduced audiences that increased conversion ROAS by 75%, ad account structure that increased blended ROAS by over 6.5x YoY + AOV by 30%, and generated over $1.5M in revenue attributed to Social ads in 2024.
7evin7ins
I met 7evin7ins as a 15-year-old kid in 2018 with zero combined following. Through social media (organic and paid methods), influencer marketing, and Facebook/ Instagram ads I have helped him grow to over 186K combined social followers, 17M streams on Spotify, and an average of 90%+ YOY streaming growth since then. According to Viberate, he is currently #192 in the world for Pop Punk music and is beginning to catch industry attention with a number of collaborations and a partnership with TikTok LIVE.
@traprapping
@traprapping started as a rap page but I soon realized the potential it had to become a player in the Instagram meme community. From mid-2019 to 2021, I grew the page over 65k followers solely through viral posting methods and original meme creation. The page received over 130M combined video views and follows from Riff Raff, the VP of Colombia Records, and more. The page helped promote a number of artists, both signed and independent, and became a part of a number of major label marketing campaigns.
Xo Playlists
This playlist brand started with one playlist that caught traction from an Instagram page and Spotify search traffic. I grew playlist following by over 30k through Facebook and Instagram ads and helped generate over 500k streams for artists. The average CPC was $0.02-$0.03 and CPF (cost per follow) was $0.10. Further, the playlist brand went on to receive over 17k submissions and generate an estimated 7x ROAS as an indirect result of the marketing campaign.
Health Align
This e-commerce company was looking to increase traffic to its store. Targeting a Tier 1 audience, I generated an average $0.17 cost per landing page view, also further leading to sales and increased product interest.
Saturday Gang
This was acquired as a generic meme page with decreasing engagement and was in serious need of a rebrand. By altering the page theme and content to target a college niche, it increased engagement by over 50%. I implemented story engagement strategies that increased story views by 300%, some getting as high as 20x the normal amount of views.