01 — Portfolios
Michelin National Brand Campaign 2023
Objective: Increase Michelin's national brand visibility.
Role: Senior Media Planner at Invictus Blue Group
Strategies: Omni-channel campaign across TV, Digital, and KOLs.
Outcomes: 30% rise in brand visibility and 25% increased engagement.
KLGCC Membership Lifetime & Wedding Campaign
Objective: Drive membership sign-ups and promote wedding packages at KLGCC.
Role: Digital Marketeer at KLGCC
Strategies: Tailored digital marketing plan focusing on membership benefits and wedding package promotions.
Outcomes: Achieved a 55% marketing efficiency rate leading to over RM3 million gross profit and a 20% increase in membership sign-ups and wedding bookings.
TM Raya 2022 Campaign
Objective: Promote Telekom Malaysia's festive offerings.
Role: Media Planner at Universal McCann
Strategies: Integrated media plan, awarded "Best Use of Video" by MDA D'Awards 2022
02 — Available Services
I’m open for new projects — see what I can do for you.
01 — Brand strategy
Establish a tone of voice, sort your visual branding and start making a marketing plan.
02 — Digital & Offline Media Buy
Let’s plan campaigns, write catchy subject lines and set everything up together.
03 — Social Media Management
Craft social media strategies, creating engaging content, analyze performance metrics, and collaborating with influencers and team members.