Corporate Projects

01 — Autobytel Auto Reach Network

The Autobytel network of sites was sold out of ad inventory for agencies to purchase. So, I started the Auto-Reach network to contact other in-market auto sites and sell their inventory for a premium. This involved contacting sites, setting up ad tags, and reporting to bring it all together. Net result, six figures a month in extra revenue.

• Globenewswire press release

• Autochannel press release

02 — Auction.com

- Manage a six-figure monthly marketing budget to home investors, where I decreased CPC by 40%.
- Spearheaded an A/B testing initiative, leading to higher conversions across the website.
- Achieved a 300% increase in organic traffic while simultaneously improving average keyword ranking by 17 positions.
- Implemented internal ad trafficking, resulting in a 10% increase in buyer activity and SEO improvement

03 — Keep It Simple Digital

I started and ran an agency for 5 years. Highlights include:

• Working with Realtytrac.com to launch Hubspot as a CRM and web builder tool.

• Working with Aha.io to streamline their analytics platform and get ready for GA4.

• Working with atraxiamedia.com to acquire leads and route them to call centers.

• Working with Quantum ERP Solutions to set up their web site