01 — Introduction

MBA Digital Marketing Executive with 20+ years of experience. I help companies acquire customers efficiently and with enhanced insight.

Multiple time Ironman finisher (Virtual PhD in time management) who has coached many middle school kids to run marathons.

Expertise in SEO, SEM, CRM, SaaS, analytics, programmatic advertising, brand marketing, sales support, and A/B testing. Adept at utilizing leading marketing platforms. Adept at product & project management. Experience with webinars, blog writing, and social marketing.

02 — Experience

With 20+ years of experience in multiple verticals I help companies market efficiently, and with greater insight.

Here’s my career condensed to a few bullet points.

- Ad Operations Expert

- Google Ads Marketing Expert

- Web Analytics Expert

- SEO Veteran

- Product/Project Management Experience

My recent work experience (LinkedIn)

Auction.com (2022—2025)

Senior Marketing Manager

Keep It Simple Digital (2017—22)

Principal / CMO

Equator / Altisource (2017—19)

Programmatic Marketing Manager

My education

Cal Poly San Luis Obispo

MBA

Cal Poly San Luis Obispo

BA Political Science

Skills

Search Engine Optimization

Email marketing

Google Analytics GA4

Google Ads / Bing Ads / Facebook

Content Marketing

Social media

Platforms & Software

Hubspot

Salesforce

Ahrefs & SEMrush

Google Looker Studio

GA, GSC, Google Ads, & GTM

Photoshop