01 — Auction.com home page redesign and search results page upgrades.
Better navigation, better copy, better content for generative AI. All resulting in moving a bucket of 1100 keywords from position 17 to position 9. Some keywords from the teens to top 5.
02 — Equator.com
Google page speed insights scores from the 60's to the 90's for all metrics.
03 — Results
Achieved a 300% increase in organic traffic while simultaneously improving average keyword ranking for non-branded keywords by 17 positions at Auction.com