All Things Content at VT
What I did
Streamlined content pillars with effective optimisation and test process.
Funnel building to identify and cultivate audience structures
Drove strategic copy persuasions for clicks and conversions.
Consolidated a team of remote writers and SEO specialists.
For Whom
VT Markets is a multi-asset broker providing online CFD trading services.
Industry: Financial Service/ Platform / FinTech / SaaS
Products: Forex / Crypto / Metal / Indices / Stocks
Regions: Global / Russia / LATAM / Canada / APAC
How I enabled the team to gain >200-400%+ engagement in 6 months.
Gathered daily, weekly, and monthly publication schedules into
a system of trackable, quality-driven benchmarks.
Regulate
Find out what the current state of things is. Establish better review processes that leverage the strengths of technical experts in the team.
Reinvent
Templatised content style for better structure, flow, sections.
Test new angles or formatting into successful output processes.
Re-distribute
Direct 6 publication categories into a longer funnel journey that also connects with various audience profiles and focus points.
Refine
Determined parameters and changes across months to get data-backed findings. Leaps in improvements achieved and growth maintained.
Opinion Pieces
Read My Articles
Product-Focus Articles
CFD Assets
Meme Stocks
IPOs
Industry-focused Opinion
AI Developments
World News and Policy
Market Impact Events
Fintech Movements
Payment / Digital Wallet sector
Cryptocurrency legislature
Stablecoins & Tokens
2.16M
Traffic in H2
+160%
QoQ User Growth
~8mins
Avg Time Spent increased by 4 mins
from H1 to H2
Content Marketing
Promotional Campaigns
Content Marketing Efforts
More than providing content and copy support, I spearheaded A/B testing initiatives and created significant impact on conversion.
Crafted Key Visuals, landing pages, and channel-specific writing ranging from APP, to Social Media, and EDMs.
Ensure content was templated and ready for translation adaptation to support global requirements.
Just with copy, acquisition grew:
CTR: 97% probabilty
Sign Up Rate: 78% probability
Verify Rate: 85% probability
Creative Concept Tests
Led a series of messaging curated around economic events with a political edge. Ensure ads rejection was avoided and brand could be marketed openly.
Average CTR: 3.72% (Company benchmark was 1.66%)
Highest performing assets garnered Clicks at 5.38% and 6.04%.
Brand awareness
Build up narratives for internal and external comms, from brand narratives, sponsorship materials, to video scripts. This sponsorship announcement gathered:
Page views | 258,505 |
Web CTA clicks | 20% |
APP CTA clicks | 35% |
Scroll Depth | 38% |
More assets and insights are available upon request.