copy • content • communication

I translate purpose into a clearer reality

Open to projects and freelance.

professional experience

Digipixel (freelance)
2025

Copywriter - Website, Landing, SEO optimisation, Social

ParallelChain Lab
2024

Copywriter - UI/UX, Web, Blog content

Royal Institute of Chartered Surveyors (RICS)
2022 - 2023

B2B Sales & Marketing Support Specialist

Meta Digital
2021 - 2022

Copywriter & Brand Associate

Kingsmen Creatives
2018 - 2021

Corporate Communication
Executive

tools explored

・Site & Publication - WordPress, ActiveCampaign, Clickfunnel
・Design Integration - Canva / Figma / Visme / Adobe
・Editing - Grammarly, ChatGPT
・SEO: similar web, keywords everywhere, semrush
・Social media: FB, IG, LI, TT, YT
・Engagement Metrics: Meta Business Suite, Google Analytics, Microsoft Clarity
・Community Management - SharePoint, Telegram,
・System - Familiar with both Windows and Apple
・Productivity - Monday.com, MIRO, Microsoft whiteboard

brand focus

I convey the purpose of visionaries or creators, packaging stories and dreams for many worlds.

| entire websites, sales collaterals, corporate publications, email automations |

online buzz

I alter social media frequency away from noise to delineate personality, culture, and conversations.

| engagement campaigns, social media organic / ad posts, fast storytelling | content creation|

sensible sentences

Simplify or decoding language to create understanding & new perspectives.

| editing, translation, interviews, features, think piece |

certification

University (NTU)

Bachelor in English

Bachelor in Art History

College (TPJC)

'O' Levels - A in Literature

skills

Email

⚫️ ⚫️ ⚫️ ⚪️ ⚪️

Social

⚫️ ⚫️ ⚫️ ⚪️ ⚪️

Web + Brand

⚫️ ⚫️ ⚫️ ⚫️ ⚪️

Other intersectional skills

to discuss

Portfolio

Based in Singapore, open to remote and work abroad.

LinkedIn | Résumé

𝓙𝓛 © 2025