copy • content • communication

I translate purpose into clever reality.

Open to remote-first opportunities for
data-driven content strategy and digitally-enabled writing.

professional experience

Content Manager
2025 - Present

VT Markets - Publications, brand & marketing campaigns, automations, ran a remote team

Copywriter
2025

Digipixel (freelance) - Website content, Landing pages, SEO optimisation

Copywriter
2024

ParallelChain Lab - UI/UX, Web to Technical Development, Blog content

B2B Sales & Marketing Support Specialist
2022 - 2023

Royal Institute of Chartered Surveyors (RICS) - Sales enablement, B2B brochures, digitalisation.

Copywriter, then Brand Associate
2021 - 2022

Meta Digital - Paid ads, email journeys, scripts

Corporate Communication Executive
2018 - 2021

Kingsmen Creatives - Brand communication, newsletters, publications, digitalisation

tools dealt

I am fluent on multiple platforms, adept at using them
not just for myself, but to automate teams digitally.

Productivity Ecosystem - Monday.com, MIRO, Microsoft 365, Lark
Site & Publication - WordPress, ActiveCampaign, Clickfunnel
Design Integration - Canva / Figma / Visme / Adobe
Drafting and Writing - Grammarly, ChatGPT, Gemini
Audience Engagement Data: Google Analytics, Microsoft Clarity, Meta Business Suite, Power BI
Community Management - SharePoint, Telegram
System - Windows and Apple
Social media Platforms: Instagram, Meta, X, Youtube
SEO: similar web, keywords everywhere, semrush

For results, scroll to projects below.

deriving essence

I convey the purpose of visionaries or creators, packaging stories and dreams for many worlds.

online buzz

I alter social media frequency away from noise to delineate personality, culture, and conversations.

sensible sentences

Simplify and decode technical language to create understanding & bridge perspectives.

certification

University (NTU)

Bachelor in English

Double Major with Art History

College (TPJC)

'O' Levels - A in Literature

skills

Email or Social

⚫️ ⚫️ ⚫️ ⚪️ ⚪️

Publications

⚫️ ⚫️ ⚫️ ⚫️ ⚫️

Web + Brand

⚫️ ⚫️ ⚫️ ⚫️ ⚪️

Other intersectional skills

to discuss

Portfolio

Based in Singapore, open to remote and work abroad.

LinkedIn | Résumé

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