copy • content • communication

I translate thoughts into forms -
purpose, story, or art.
in place of reality.

Have a project to discuss?

professional experience

ParallelChain Lab
2024

Copywriter - UI/UX, Web, Blog content

RICS
2022 - 2023

B2B Sales & Marketing Support Specialist

Meta Digital
2021 - 2022

Copywriter &
Brand Associate

Kingsmen Creatives
2018 - 2021

Corporate Communication
Executive

tools explored

・Site & Publication - WordPress, ActiveCampaign, Clickfunnel
・Design - Adobe / Canva / Figma / Visme
・Text - Grammarly, ChatGPT
・SEO: similar web, keywords everywhere
・Social media: FB, IG, LI, TT, YT
・Engagement Metrics: Meta Business Suite, Google Analytics / Microsoft Clarity
・Community - Sharepoint, Telegram
・System - Familiar with both Windows and Apple
・Productivity - Monday.com, MIRO, Microsoft whiteboard

brand focus

I convey the purpose of visionaries or creators, packaging stories and dreams for a bigger world.

| websites, sales collaterals, corporate publications, email automations |

online buzz

I alter social media frequency away from noise to delineate personality, culture, and conversations.

| trends, engagement, campaigns, social media organic / ad posts, storytelling |

sensible sentences

Simplified or sensitive selection of language to create understanding & new perspectives.

| editing, translation, interviews, features, think piece |

certification

University (NTU)

Bachelor in English

Bachelor in Art History

College (TPJC)

'O' Levels - A in Literature

skills

Email

⚫️ ⚫️ ⚫️ ⚪️ ⚪️

Social

⚫️ ⚫️ ⚫️ ⚪️ ⚪️

Web + Brand

⚫️ ⚫️ ⚫️ ⚫️ ⚪️

Other intersectional skills

to discuss

Portfolio

Based in Singapore, open to remote and work abroad.

LinkedIn | Résumé

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