Refine the company's website branding, tonality, and offerings to ensure a coherent message to their clients.
For Whom
Fingroup consists of a team of financial consultants with backgrounds in healthcare. They provide practical advice and legal services catered to healthcare professionals.
Before
Fingroup Domains
The company services are all on separate site names, leading to confusion about professional services and teams.
Additional Services
Promotion landing page was very different in branding, making the brand confusing for new visitors.
After
Coherent Tone
Direct Navigation
Flow through Section
Centralised Services
Impactful Positioning
Team Representation
A clearer 'Core Services' page, with guided prompts to additional services.
Elevating their specialised outreach to the Healthcare industry.