VT Markets' Engagement Materials
What I did
Implemented content improvements across the board to drive growth.
Directed content pillars to align with user journey down the funnel.
United a fragmented team of remote writers and SEO specialists.
Created strategic copies for Brand and Marketing teams.
For Whom
A multi-asset broker providing online CFD trading services.
Industry: Financial Service/ Platform / FinTech / SaaS
Products: Forex / Crypto / Metal / Indices / Stocks
Regions: Global / Russia / LATAM / Canada / APAC
How I gained over >400%+ engagement in 6 months.
Gathered daily, weekly, and monthly publication schedules into
a system of trackable, quality-driven benchmarks.
Regulate
Find out what the current state of things is. Establish better review processes that leverage the strengths of technical experts in the team.
Reinvent
Templatised and rationalise content messaging and internal linkings. To build better structure, flow, and section messaging.
Re-distribute
Direct 6 publication categories into a longer funnel journey that also connects with various audience profiles and focus points.
Refine
Set parameters and apply changes across months to get data-backed findings on GA. Leaps in improvements achieved.
2.16M
Traffic in H2
+160%
QoQ User Growth
~8mins
Avg Time Spent increased by 4 mins
from H1 to H2
Promotional Campaigns
Content Marketing Efforts
More than providing content and copy support, I spearheaded the A/B testing initiatives to create a significant impact on conversion.
Crafted Key Visuals, landing pages, and channel-specific writing ranging from APP, to Social Media, and EDMs.
Ensure content was templated and ready for translation adaptation to support global requirements.
Just with copy changes, acquisition increased significantly.
CTR: 97% probabilty
Sign Up Rate: 78% probability
Verify Rate: 85% probability
Brand awareness
Build up narratives for internal and external comms, from brand narratives, sponsorship materials, to video scripts. This sponsorship announcement gathered:
Page views | 258,505 |
Web CTA clicks | 20% |
APP CTA clicks | 35% |
Scroll Depth | 38% |
More assets and insights are available upon request.