I'm what happens when you take a doctor of literary sciences and give her the powers of marketing
Hello, I'm Johanna. I write copy that's meant to be read, remembered, and cherished.
I'm doing search engine optimization, but I'm not writing for machines.
My work is creative, well-researched, and always unique.
My responsibilities included:
• Leading marketing strategy initatives and being ready to shift gears if needs change.
• Writing and editing SEO blog posts, website copy, case studies, ad- and social media content. I also did proofreading and interviews.
• Crafting email campaigns and newsletters. Catch me bragging about my KPIs in my portfolio.
• Conducting research and managing reporting so I could call myself cool things like "data-driven" and "user-obsessed."
My CV in a blink
Main work experience
UX studio (2022–2026) | Digital Marketing Manager |
Prae (2019–2022) | Journalist |
VR Storm (2022) | Communications Specialist |
Budapest Metropolitan University (2015–2022) | Recruiter |
ELTE and PPKE universities | Lecturer (contemporary drama and essay writing) |
Education
PhD — Literary and Cultural Studies, Eötvös Loránd University | 2017–22 |
MA — English Studies, Eötvös Loránd University | 2015–18 |
BA — English Studies, Eötvös Loránd University | 2012–15 |
From strategy to execution, I can manage all key aspects of digital marketing.
Main Skills
Digital marketing
Copywriting (long– & short form)
Editing
Content strategy
SEO & GEO (AI optimization)
Lead generation
Email marketing
Market research
Teaching & training
Soft Skills
Creativity
Communication
Critical thinking
Initiative and decision making
Conflict resolution and empathy
Making coworkers laugh with terrible memes