How it began

I think we've established my maladaptive attachment to words.

Marketing came into the picture when I got invested in all the wonderful ways stories affect us, beyond the magic of fiction.

So when I left academia, I started learning communication and marketing the hard way: by doing them.

Cue a cool training montage.

How it's going

I'm an Online Marketing Manager 🎉

@UX Studio

2022 — Present. I'm marketing online as we speak.

My work includes:

• End-to-end SEO content creation from keyword research to writing and publishing, which is my absolutely favourite thing in the world, besides books and cats.

• PPC and email marketing. Catch me bragging about my KPIs in my portfolio.

• Copywriting, be it social media ads, organic content or emails. I also do proofreading and in-house writing workshops.

• Measurements and analytics, which is absolutely necessary so you can call yourself cool things like "data-driven" and "user-obsessed." But it's true.

I think any online marketer worth their salt see data sheets and heat maps when they close their eyes.