I'm what happens when you take a doctor of literary sciences and give her the powers of marketing

How it began

I think we've established my maladaptive attachment to words.

Marketing came into the picture when I got invested in all the wonderful ways stories affect us, beyond the magic of fiction.

So when I left academia, I started learning communication and marketing the hard way: by doing them.

Cue a cool training montage.

How it's going

I'm officially an Online Marketing Manager 🎉

@UX Studio

2022 — Present. I'm marketing online as we speak.

My work includes:

End-to-end SEO content creation from keyword research to writing and publishing, which is my absolutely favourite thing in the world, besides books and cats.

Marketing automation and email marketing, which is way more fun than it sounds. Catch me bragging about my OR in my portfolio.

Link building and content distribution, which is...less fun, but I have a few tricks up my sleeve which make it exciting.

Measurements and analytics, which is absolutely necessary so you can call yourself cool things like "data-driven" and "user-obsessed." But it's true.

I think any online marketer worth their salt see data sheets and heat maps when they close their eyes.

Here comes my manifesto

Write copy that's meant to be read, remembered, and cherished.

We're doing search engine optimization, but we're not writing for machines.

A cute raccoon is curiously reaching for a person's phone.

My current project

I'm Head of Marketing at Ranking Raccoon, UX Studio's latest product. Sounds fancy, but you and I both know that it just means it's a startup project.

And that's what makes it great. I get to do branding, discovery, strategy, and growth. Messaging? Check. Analytics? You bet. Socials? Of course. Wouldn't be the same without a sprinkling of sales.

Since Ranking Raccoon is an SEO tool for tackling backlink spam, I talk to fellow SEOs all day, learn about pains and solutions, and keep such a close eye on marketing news trends that now I need glasses.

Work experience

UX Studio (2022–)

Online Marketing Manager

Prae (2019–2023)


VR Storm (2022)

Communications Specialist

Freelance (2015–2022)


ELTE and PPKE universities

Lecturer (contemporary drama and essay writing)


PhD — Literary and Cultural Studies, Eötvös Loránd University


MA — English Studies,

Eötvös Loránd University


BA — English Studies,

Eötvös Loránd University


Main skills

Copywriting (long– & short form)


Search Engine Optimisation

Email marketing

Brand strategy

Teaching & training

Research & data analytics

Customer management

Platforms & software

LinkedIn Campaign Manager


Ahrefs & SEMrush

Google Suite