My top projects

Digital ad copy

Display and social ads for various HVAC services and co-branded campaigns.

Redwood Legacy Playbook

A 46-page guide featuring real owner stories and planning tools for business owners considering what comes next.

RoofIT website content

36-page site for the all-in-one roofing CRM that simplifies jobs, crews, and finances.

Case studies & content strategy

Content strategy & creative process

Go behind the scenes of writing the Redwood Legacy Playbook.

Blog: 10 Best Bowie AC Companies

A scalable comparison-content strategy that beat aggregators and expanded Grove’s local HVAC authority.

Websites & pages

SaaS website content

Talent recruitment page

Roofing & exterior contractor website

Travel guide for bike rental company

Blogs

Refrigerants R-454B and R-32

Local SEO for HVAC

What Is the Most Expensive Time to Run Your Air Conditioner in Highland Park?

Local SEO for HVAC

RoofIT vs AccuLynx: Which Roofing CRM Wins in 2026?

B2B SEO, comparison content

Best 10 Bowie AC Companies

Local SEO for HVAC

Why Phoenix Area Pools Need Specialized Cleaners to Handle Dust and Debris

Local SEO for pool service

No Heat in Garrett? 9 Quick Checks Before Calling for Furnace Repair

Local SEO for HVAC

Asphalt Shingle Roof Maintenance: Complete Seasonal Checklist

Local SEO for roofing

Technical product content

Technical Product Copy

Technical Product Copy

Technical Product Copy

Print collateral

Trifold Brochure for HVAC Maintenance Program

Trifold Brochure for SaaS

Piqued your interest? Learn more about my background or get in touch right away.