Hi there! I'm Kayla.

I’m a writer, editor, and content marketer.

I started my career as a copywriter at a boutique digital marketing agency, crafting campaigns for food and fashion brands. That’s where I discovered a love for the strategy behind writing — and for using storytelling to inspire action — which naturally led me into content marketing, first in the employer branding space and later in B2B SaaS.

Over the past decade or so, I’ve worked across many different formats, but my goal is always the same: to create content that’s genuinely useful and grounded in a great story.

Sometimes that story is functional, like a how-to guide that helps your audience understand and get the most out of your product. And other times it’s narrative-driven, like a customer story that goes beyond features and metrics to highlight the person behind the success.

I’m currently a freelance content marketing strategist and writer, open to new projects and collaborations.