About the Project
In late 2020, The Muse launched a virtual campus recruiting initiative to help young professionals explore various career paths as they prepared to enter the workforce. The initiative centered around a series of live, panel-style webinars hosted by The Muse's CEO, featuring employees with 2-8 years of experience their careers.
Each session focused on a specific job function (e.g., marketing, engineering, finance), aiming to connect entry-level job seekers with companies actively hiring and building their talent pipelines.
Project Goals
Support young professionals during a critical transition by providing career education and exposure to potential employers.
Reinforce The Muse’s brand reputation as the best place to research companies and careers.
Generate a new revenue stream by engaging prospective B2B buyers interested in employer branding and campus recruiting.
My Role
Project Coordination
Led the launch and execution of the virtual campus recruiting initiative, overseeing all event details from start to finish.
Collaborated with client sponsors and internal teams to keep everything on track.
Event Promotion
Crafted all promotional and follow-up emails to boost engagement and attendance.
Partnered with social media team, university partners, client sponsors, and panelists to expand event reach.
Coordinated with an external design agency on event branding and visual assets.
Panel Management
Developed prep guides and discussion questions to keep panels engaging and insightful.
Produced five live Zoom sessions, managing Q&A and all behind-the-scenes logistics.
Tracking & Reporting
Analyzed event registrations and attendance to understand participant engagement.
Created post-event recap decks with key metrics and insights to inform future events.
