Do great work and be a person you'd enjoy working with. That's how I roll.

Every interaction is an opportunity to make a positive impact. Whether I'm presenting to senior executives, strategizing with business partners, interviewing experts, collaborating with teammates, or playing music, sports, spouse or dad.

As a copywriter and marketing communications specialist, I bring extensive corporate experience, business acumen, technical skills, process discipline, and the proven ability to deliver high quality, high volume work fast and accurately.

My greatest achievements? Building authentic relationships with people from all walks of life. And bringing empathy, passion, mindfulness and humanity to everything I do.

If I can be of assistance to you or your team, let's connect soon.

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KEVIN ANDERSON

Henderson, NV 89052 | kevin777anderson@gmail.com Linkedin.com/in/kevin777anderson | 630.962.1251

Professional writer, creative idea generator and storyteller who can help your organization achieve its financial and sales goals with human-centered messaging for clients, consumers and employees; drive process efficiencies and best practices; and deliver impactful digital and print communications to achieve measurable results.

PROFESSIONAL EXPERIENCE

BANK OF AMERICA – Las Vegas

Senior Vice President, Group Creative Director 2014-2021

• Individual contributor and manager of a multi-region, in-house team of writers, editors and art directors.

• Tailored creative strategies to engage and deepen relationships with C-level executive clients, decision-makers, employees, stakeholders and key influencers.

• Expertise in serving companies of all sizes in the entertainment & gaming, healthcare, technology, consumer goods & services, energy, transportation, commercial real estate and manufacturing industries.

• Wrote, edited and supervised creative execution of multi-channel campaigns, including digital and social media, video, ads, sales and marketing promotions, plus conference, event and trade show materials.

• Created corporate visual identity and brand standards to improve and modernize user experiences.

• Collaborated to drive efficient creative processes/workflows and reduce expenses.

• Represented in-house creative team in multi-agency planning meetings and senior presentations.

• Served on the agency leadership board to drive teamwork and workflow discipline across creative teams.

Senior Vice President, Copy Director 2010-2014

• Served as lead creative strategist, copywriter, editor and brand champion.

• Built and managed writing team specializing in commercial and investment banking, M&A, institutional trading, foreign exchange, treasury management and international business.

• Facilitated discussions with senior executives and subject-matter experts to ensure on-point messaging.

• Partnered closely with senior marketers, business leads, creative directors and designers to produce a full range of content for digital and print.

Vice President, Senior Copywriter 2006-2010

• Recruited by the Head of Marketing to join newly-formed in-house creative team.

• Developed creative strategy, concepts and messaging for integrated marketing, advertising, direct mail and event campaigns.

• Collaborated with virtual team of art directors, account executives, production managers, writers and teammates across regions nationwide.

DOREMUS/OMNICOM - Chicago

Creative Director and Senior Copywriter 2005-2006

• Co-led creative team of copywriting, proofreading and design functions for multiple in-house departments.

• Originated strategic and conceptual thinking to help achieve client communications and business results.

• Served as senior creative liaison with clients; coordinated with design, account and production teams.

GOTHAM/INTERPUBLIC

Creative Director and Senior Copywriter 2004-2005

• Helped build creative team specializing in commercial, institutional and high-net-worth client segments.

• Developed and rolled out new brand internally and externally to 100+ markets nationwide and overseas.

• Served as the senior creative voice, writer and client liaison.

• Team success led to unique opportunity to move with the BofA account from Interpublic Agency to Omnicom.

BANK OF AMERICA – Chicago and Los Angeles

Principal, Senior Marketing Copywriter 2000-2004

• Wrote copy for a broad range of B2B marketing communications.

• Collaborated with art directors and graphic designers to produce and present creative concepts.

• Recognized by senior leadership team and colleagues for my ability to bring complex products and details to life through concise, plainspoken copy and high-impact concepts.

Vice President, Intranet Editor and Marketing Account Manager 1998-2000

• Helped launch and manage division’s first intranet site, replacing print newsletter.

• Managed marketing relationships with the heads of six industry groups; developed communications plans and project briefs, managed budgets, wrote copy and led multidiscipline project teams.

Senior Associate, Marketing Account Manager 1995-1998

• Developed communications plans and managed relationships with multiple divisions concurrently.

• Wrote and produced broad range of integrated marketing communications targeting clients and employees.

Communications Specialist, Community Relations 1993-1995

• Led marketing and media relations for the community development, philanthropy and small business teams working closely with local community organizations and leaders.

• Wrote and produced ads, newsletters, presentations, press releases, sales collateral and speeches; planned and executed several high-profile community events.

BETHLEHEM CENTER FOOD DEPOSITORY

Assistant Director of Resource Development 1992-1993

• Helped build awareness and increase donations to nonprofit food bank working directly with numerous charities, food pantries and soup kitchens serving people in need.

• Produced full range of communications, managed media relations and coordinated special events.

AWARDS

• Multiple award-winning creative projects honored by the Creative Forum, Financial Communications Society, American Graphic Design Awards, Midas Awards, and the ANA In-House Excellence Awards.

COMMUNITY

• Served as a member of Disability Action Network and volunteer for a variety of charitable causes, including Joy Prom Las Vegas, a full-scale prom for people with cognitive and physical impairments.

EDUCATION

B.A., University of Wisconsin-Whitewater, 1992 -- Summa cum laude

California Institute of the Arts – Screenwriting, MFA Program