KEVIN ANDERSON

Henderson, NV 89052 | kevin777anderson@gmail.com Linkedin.com/in/kevin777anderson | 630.962.1251

Professional writer, creative idea generator and storyteller who can help your organization achieve its financial and sales goals with human-centered messaging for clients, consumers and employees; drive process efficiencies and best practices; and deliver impactful digital and print communications to achieve measurable results.

PROFESSIONAL EXPERIENCE

BANK OF AMERICA – Las Vegas

Senior Vice President, Group Creative Director 2014-2021

• Individual contributor and manager of a multi-region, in-house team of writers, editors and art directors.

• Tailored creative strategies to engage and deepen relationships with C-level executive clients, decision-makers, employees, stakeholders and key influencers.

• Expertise in serving companies of all sizes in the entertainment & gaming, healthcare, technology, consumer goods & services, energy, transportation, commercial real estate and manufacturing industries.

• Wrote, edited and supervised creative execution of multi-channel campaigns, including digital and social media, video, ads, sales and marketing promotions, plus conference, event and trade show materials.

• Created corporate visual identity and brand standards to improve and modernize user experiences.

• Collaborated to drive efficient creative processes/workflows and reduce expenses.

• Represented in-house creative team in multi-agency planning meetings and senior presentations.

• Served on the agency leadership board to drive teamwork and workflow discipline across creative teams.

Senior Vice President, Copy Director 2010-2014

• Served as lead creative strategist, copywriter, editor and brand champion.

• Built and managed writing team specializing in commercial and investment banking, M&A, institutional trading, foreign exchange, treasury management and international business.

• Facilitated discussions with senior executives and subject-matter experts to ensure on-point messaging.

• Partnered closely with senior marketers, business leads, creative directors and designers to produce a full range of content for digital and print.

Vice President, Senior Copywriter 2006-2010

• Recruited by the Head of Marketing to join newly-formed in-house creative team.

• Developed creative strategy, concepts and messaging for integrated marketing, advertising, direct mail and event campaigns.

• Collaborated with virtual team of art directors, account executives, production managers, writers and teammates across regions nationwide.

DOREMUS/OMNICOM - Chicago

Creative Director and Senior Copywriter 2005-2006

• Co-led creative team of copywriting, proofreading and design functions for multiple in-house departments.

• Originated strategic and conceptual thinking to help achieve client communications and business results.

• Served as senior creative liaison with clients; coordinated with design, account and production teams.

GOTHAM/INTERPUBLIC

Creative Director and Senior Copywriter 2004-2005

• Helped build creative team specializing in commercial, institutional and high-net-worth client segments.

• Developed and rolled out new brand internally and externally to 100+ markets nationwide and overseas.

• Served as the senior creative voice, writer and client liaison.

• Team success led to unique opportunity to move with the BofA account from Interpublic Agency to Omnicom.

BANK OF AMERICA – Chicago and Los Angeles

Principal, Senior Marketing Copywriter 2000-2004

• Wrote copy for a broad range of B2B marketing communications.

• Collaborated with art directors and graphic designers to produce and present creative concepts.

• Recognized by senior leadership team and colleagues for my ability to bring complex products and details to life through concise, plainspoken copy and high-impact concepts.

Vice President, Intranet Editor and Marketing Account Manager 1998-2000

• Helped launch and manage division’s first intranet site, replacing print newsletter.

• Managed marketing relationships with the heads of six industry groups; developed communications plans and project briefs, managed budgets, wrote copy and led multidiscipline project teams.

Senior Associate, Marketing Account Manager 1995-1998

• Developed communications plans and managed relationships with multiple divisions concurrently.

• Wrote and produced broad range of integrated marketing communications targeting clients and employees.

Communications Specialist, Community Relations 1993-1995

• Led marketing and media relations for the community development, philanthropy and small business teams working closely with local community organizations and leaders.

• Wrote and produced ads, newsletters, presentations, press releases, sales collateral and speeches; planned and executed several high-profile community events.

BETHLEHEM CENTER FOOD DEPOSITORY

Assistant Director of Resource Development 1992-1993

• Helped build awareness and increase donations to nonprofit food bank working directly with numerous charities, food pantries and soup kitchens serving people in need.

• Produced full range of communications, managed media relations and coordinated special events.

AWARDS

• Multiple award-winning creative projects honored by the Creative Forum, Financial Communications Society, American Graphic Design Awards, Midas Awards, and the ANA In-House Excellence Awards.

COMMUNITY

• Served as a member of Disability Action Network and volunteer for a variety of charitable causes, including Joy Prom Las Vegas, a full-scale prom for people with cognitive and physical impairments.

EDUCATION

B.A., University of Wisconsin-Whitewater, 1992 -- Summa cum laude

California Institute of the Arts – Screenwriting, MFA Program